Posts Tagged ‘VMAX’

IDC confirms our suspicion… EMC is #1 in Flash Market Share! But the real story is the bigger picture…

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

IDC recently released the “Worldwide All-Flash and Hybrid Flash Array Market: 1H2014 Vendor Shares and Market Outlook,”
Not surprising to anyone here at EMC, EMC is the market share leader in Flash.  In both “All-Flash Array Revenue” and “Hybrid Flash Array Revenue”, shipping over 58PB combined in the first half of 2014. WOW!
According to IDC, the Flash Market, both All-Flash Arrays (AFA) and Hybrid Flash Arrays (HFA), is “ON FIRE!” – exceeding their original 2013 projections.
IDC goes on to conclude that the addition of enterprise features to All-Flash Arrays will be necessary to successfully deploy All-Flash. Exactly! Flash is Media; it’s a way to store data, and yes, it’s fast. But being fast isn’t enough. In order to successfully integrate Flash into the data center, enterprise data services are a MUST! That’s exactly what EMC is focused on, the transforming impact of Flash on the data center.  Transforming economics via Hybrid Flash Arrays, a little Flash still goes a long way, to transforming architecture with the industry leading All-Flash Array XtremIO. The unique scale-out architecture creates a shared memory space across all controllers, delivering performance at scale with all data services all the time. Data services that include deduplication, compression, encryption and revolutionary snap shots that change the way applications are deployed.
The following tables are taken from the IDC Report; they reflect the 1H 2014 market share numbers for both All-Flash Arrays and Hybrid Flash arrays.

IDC Worldwide All-Flash Array
Market Share, 1H14
IDC Worldwide Hybrid Flash Array
Market Share, 1H14
World-Wide All-Flash Array Revenu by Vendor 1H14 World-Wide Hybrid Flash Revenue by Vendor 1H14

 In both cases EMC is the market share leader, 22% and 35% respectively.  Looking a little closer at IDCs numbers it’s clear that the AFA Market is growing, as IDC said – “It’s on Fire”.  It’s also clear that the AFA Market is still dwarfed by the HFA Market.  In the first half of 2014, the Hybrid Flash Array market commanded 90% of external storage revenue.  That said, it’s also clear that the storage industry is evolving to more flash, it will be interesting to compare these numbers to next year and the following.
All-Flash Array - Hybrid Flash Array Revenue 1H2014 PIE
If you combine all of the numbers into a single view, a view of market share across All-Flash Arrays and Hybrid Flash arrays, EMC is obviously the clear leader.  You’ll also notice that the players in the combined market share are the storage venders you’re probably most familiar with.  I put together a quick reference, and what’s most interesting… the “Other HFA” category gets the #3 spot 😉

Why do I point this out?  The EMC Flash Strategy has always been “Flash Everywhere”.  Flash is a component, an ingredient.  It’s the underlying storage architecture and software that delivers the potential of Flash as a media.  Flash has been fundamental to our storage strategy for just about a decade now.  From our hybrid offerings where a little Flash goes a long way, to the now confirmed industry leading All-Flash Array, XtremIO, EMC is committed to leveraging Flash to accelerate an entire storage portfolio.
Combined All-flash and Hybrid Flash Market ShareWhile the All-Flash Array market is an incredible opportunity for EMC and the industry, a well-rounded portfolio will provide the choice needed to deliver the right architecture for the unique needs of our customers’ application deployments.  The EMC Flash Everywhere strategy has always been designed to address all of our customers flash needs, rregardless of application.  For more informaiton be sure to check out http://www.emc.com/storage/flash/index.htm and the latest EMC Pulse Blog on the topic.
Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

EMC World 2014: Things Just keep getting Flashier, See you in Vegas!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC World 2014Hard to believe, but EMC World 2014 is just two short weeks away! You can imagine the amount of last minute preparation happening behind the scenes. The amount of energy, passion and enthusiasm that goes into EMC World is just amazing to me! It’s something that I’m proud to be a part of. EMC World 2014 is once again at the Las Vegas Venetian, May 5-8th. A few weeks ago, the EMC World 2014 Session Catalog went live. Currently listing an all-time record of 386 sessions: General sessions, labs, super sessions, birds-of-a-feather, and instructor led hands-on labs.. EMC World is the place to be to continue your transformation and re-define IT.

My participation at EMC World has increased significantly over previous years. In fact, if you do a search for “FLASH” in the session catalog you’ll find “Life in the Flash Lane”: Monday and Wednesday 8:30am presented by, yours truly. If you’re attending EMC World, be sure to stop by and say hi as we look at how Flash is transforming storage architectures across the board. From Hybrid Storage Arrays and Server Flash to Purpose Built All-Flash Arrays that are changing the game! Providing not only performance, but data services that take storage to a new level, a level no other array can achieve. The goal of the session is to set the stage for the other EMC World Flash related sessions… a quick search of the Session Catalog shows nine different sessions with Flash in the title, all showcasing how Flash impacts storage architectures.

Hope to see you at EMC World!! Follow me on twitter @SamMarraccini, and see you in the Bloggers Lounge. Here is a list of Flash related sessions at EMC World 2014!!

Life in the Flash Lane: Featuring yours truly (Monday 8:30am and Thursday 11:30am) What is Flash, and why is it so different? How does it impact existing EMC products and technologies, and how has it enabled a whole new product category? Our customers’ applications demand architecture choice;

VMAX: Flash-Optimized By Design: (Monday 8:30, Thursday 11:30) VMAX has long been the industry-leader for leveraging and exploiting Flash. This session outlines the architectural features of VMAX that allow it to optimally use EFDs. This session covers design and implementation best practices as well as details on the rich set of data services available for your all Flash or hybrid VMAX arrayEMCWorld 2015 - Redefine Flash

Flash 1st Scaling with MCx: (Monday 1:30, Wednesday 4:00) With MCx SSDs are mandatory; HDDs are optional. With EMC’s new FLASH optimized VNX, getting FLASH array performance for your midrange storage needed is now a reality. This session examines what the ‘shift to FLASH’ means for your data center strategy and how you go about building your own FLASH 1st data center strategy on steroids with MCx. Disks? Where we are going, we don’t need disks!

Expanding Roles of Flash for VDI: (Tuesday 8:30, Thursday 8:30) The flexibility of Flash technology is allowing IT organizations to deliver better, faster and more efficient desktop experiences. Learn how EMC solutions can enable the broadest uses of Flash to accelerate the success of your VMware and Citrix VDI deployments, with price points and deployment models that best fit your converged, hyper-converged, all-Flash and software-defined needs.

Rethinking Database Performance For Flash with XtremIO: (Tuesday 3:00, Thursday 10:00) Conventional wisdom with respect to database design and performance can be rethought when leveraging XtremIO all-flash array technology. Learn how to make database environments faster, less expensive, and easier to manage. This session includes real-world customer use cases and Q&A discussion.

Millions of IOPs in a Flash! EMC Solutins Guidelines for Increasing Performance (Birds-of-a-Feather) XtremIO: (Wednesday 1:00) Nearly all Oracle Database customers are seeking to increase the performance of databases deployed in online transaction processing (OLTP) or data warehouse environments. With advancements in flash technology, Oracle customers can significantly boost performance and improve response times. This session reviews tested, proven best practices to use a little flash to dramatically improve Oracle OLTP, DW and mixed workload performance.

XtremIO: The Transformational Technology Inside: (Tuesday 1:30, Wednesday 10:00) This session provides an overview to the EMC XtremIO all-flash scale-out array. Then, the architecture is examined in detail with a compare/contrast to other flash arrays in the market with the goal of helping the audience understand the unique requirements of building an all-flash array, the proper methodology for testing all-flash arrays, and architectural differentiation among flash array features that affect endurance, performance, and consistency.

Deep Dive into VNX MCx Architecture & Adaptive Caching: (Wednesday 10:00, Thursday 1:00) The VNX unleashes the performance of FLASH by rethinking caching, RAID, and active/active dual SP architectures. Learn how VNX eliminates the need for many manual cache settings, while improving performance. Discover how different speed devices share resources, and how VNX improves drive performance.

Delivering On The Promise & Potential of VDI with EMC XtremIO: (Monday 12:00, Wednesday 11:30) VDI projects often stall or fail because their end-user experience, real-world costs, scalability and complexity don’t deliver what IT expected. The root cause for all of these is the storage. This session discusses how XtremIO flash storage technology systematically address every VDI storage requirement and provides an extremely attractive $/desktop. Real-world examples from customers using XtremIO in their environments are provided.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Inside Flash Episode #7: VFCache High Performance Microsoft SQL Server

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Happy New Year… A year ago we were talking about EMC Project Lightning. Since then Project Lightning, now VFCache, has been introduced, providing Turbocharged Performance, Automated Intelligence and Enterprise-Class Protection. VFCache 1.5
was released in August, the first Server Flash Cache solution to deliver in-line deduplication and VMware vMotion support. (The only Flash Cache vMotion on the VMware HCL).

That momentum will not only continue, but accelerate in 2013. VFCache 2.0, VFStore and Project “X” – It’s going to be a great year. Get the latest by following www.InsideFlash.com.

The EMC Solutions Group recently released a whitepaper focused on EMC Infrastructure for VMware. The solution includes real world database workloads. Data warehouse and OLTP, Microsoft SQL and Oracle, all virtualized. A configuration that reflects what our customers are doing as they move to the cloud. A key component of that configuration is EMC VFCache, accelerating both the Data warehouse and OLTP environments.

In keeping with one of my goals of www.InsideFlash.com (and www.InsideThePartnership.com) I
spent some time with the engineer behind that whitepaper. Turns out, they did more testing than was documented in the whitepaper. Check out Inside Flash episode #7 for all the details.

Inside Flash Episode #5: VFCache 1.5 with Special Guest Chad Sakac – The Virtual Geek

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Welcome to Inside Flash, Episode #5, September 28th,
2012.

Hello VFCache 1.5, nice to meet you! In-line cache deduplication (Thanks EMC backup team), first in the industry – Check! The only host cache solution supported and listed on the VMware HCL – Check! and… cluster support, EMC VMAX integration and management, 700GB PCIe cards and Cisco Mezzanine integration.

With the VFCache 1.5 press release aligned with VMWorld 2012, there is only one person I wanted to have on the show!! The Virtual Geek himself…. Chad Sakac! Chad was gracious enough to not only spend some time on the show, but he gave me a quick demo of some of the new features of VFCache 1.5.

Thanks for watching insideflash.emc.com. Be sure to subscribe to the Inside Flash RSS feed

Questions/Comments? Contact me directly at sam.marraccini@emc.com and thanks for watching insideflash.emc.com. Much more to come so see you next time, in the Flash lane!!!

XtremSF Chad Sakac and Sam Marraccini EMC VFCache… I Never leave home without it!

XtremSF Chad Sakac and Sam Marraccini (2)Giddy-Up and Demo!!!

Introducting the Premiere Episode of “Inside Flash” a Video Blog focused on EMC Flash technologies and strategies

Welcome to the premiere Episode of Inside Flash. Inside Flash is your connection to flash technologies here at EMC.

EMC first introduced Flash technology with Symmetrix DMX-4 systems back in early 2008. That’s 4 years and two generations ago. The impact at the time was HUGE, and Industry Analysts were quoted as saying, “This could very well be one of those killer advantages that only appear every 10-15 years”. In reality, this created the first category of “Flash” in the enterprise, Flash in the array. Flash in the array set the stage for EMC FAST or Fully Automated Storage Tiering. This automated tiering process ensures application data is on the right tier of storage at the right time, at a sub LUN level. So if a single data set, or table, in your database is heavily accessed, it would be automatically moved to EFDs or flash (The Highest Performance tier). While the less used data would migrate to a lower performance storage tier (Maybe SATA). Customers all over have found that a little Flash would go a long way, reducing physical spindle requirements and increasing performance. The Hybrid Flash Array is born.

While there is tremendous advantage in the Hybrid array, tradition IO still needs to traverse a storage network. To further increase response time, EMC continued the trend of Flash innovation with the announcement of Project Lightning at EMC World 2011. Project Lightning, now EMC VFCache, is server-side PCIe based Flash that can be configured as a Cache, local storage or both. The hardware is the easy part; the most important piece is the software!!

VFCache software includes technology at the heart of EMCs data protection heritage. This secret sauce includes EMC technologies and patents based on decades of engineering. It is the best of the best of the best and nothing else. That software extends EMCs FAST to the server itself. Allowing IO to be measured in Microseconds (not milliseconds), VFCache represents what I see as the second of four categories of Flash in the enterprise.

Inside Flash is your connection to all things EMC and Flash. Check out the blog at insideflash.emc.com and be sure to follow me on Twitter @emcmsft and @insideflash Thanks for watching, and feel free to contact me via email Sam Marraccini, (sam.marraccini@emc.com)

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