Posts Tagged ‘Sam Marraccini’

XtremIO Update with Itzik Reich

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

VMware Partner Exchange 2015 LogoEMCs XtremIO was the topic of a breakout session at Vmware Partner Exchange. Itzik Reich presented “Best Practice for Running Virtualized Workloads on All-Flash Arrays”.  Itzik and I spent some time together before his breakout, and it was the perfect opportunity to get a summary of what he planned to present.

VMWare PEX 2014 Session Details.

Best Practices for Running Virtualized Workloads on All-Flash Array

Presenter: Itzik Reich, EMC

Great, your customer have just purchased a shiny new all flash array (AFA), now what? In this session we will learn the reasons for ones of the quickest revolutions that the storage industry have seen in the last 10 years, we will understand the different architectures and the different use cases, we will go through specific use cases pains and how to overcome this, Lastly, we will put an emphasis on specific gotcha’s that AFA possess and how to overcome these, so your customer won’t have to.

Learn how EMC XtremIO is changing the way customers deploy storage and application infrastructure.

Thanks for Watching, Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

A Valentine’s Day KISS from VSPEX BLUE: (Kiss It Simple, Stupid)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC VSPEX BLUE: Keep It Simple Stupid“VSPEX Blue is EMCs EVO:Rail”  Absolutely true, EMC has embraced the EVO:Rail program providing a Hyper-Converged Infrastructure designed for rapid deployment of Enterprise Cloud.  Remember, VMWare EVO:Rail is all about keeping it simple (KISS), simple to deploy, simple to manage and simple to acquire.

VSPEX Blue system manager includes a visual representation of hardware health

VSPEX Blue system manager includes a visual representation of hardware health

EMC has taken the concept one step further, not only delivering on the concept of EVO:Rail but extending the concept with the VSPEX Blue Manager.  VSPEX Blue Manager

Of course the hardware is cool too!  Each appliance includes 4 server nodes in a 2U chassis.  VSPEX Blue can scale to 4 appliances all managed within a single management interface based on the EVO:Rail stack.  VSPEX Blue was launched at the VMware partner exchange 2014.   I spent some time with Matt Cowger in the EMC Booth to take a quick look at VSPEX Blue.  Thanks for watching.is designed to extend the simplicity of EVO:Rail.  An intuitive dashboard delivers live Monitoring and Health statistics, including a

visual representation of the hardware.  Of course, VSPEX Blue comes with the EMC Support you would expect, 3 years with phone home capabilities.  Within the VSPEX Blue manager interface you will also find the VSPEX Blue Market Place.  The Marketplace is the EMC extension to the standard EVO:Rail management interface.  The market place delivers a central location for extending the capabilities of the deployed infrastructure.  Need additional storage capacity? You can easily download and install EMCs CloudArray and connect your VSPEX Blue appliance to a cloud provider of your choice, more than doubling your usable capacity.  Need advanced recovery services for applications?  Download and install EMC RecoverPoint for VMs for VM level recovery.  Looking for a disk-based backup solution?  Download and install VMware vSphere Data Protection.   The Market plan lays the foundation for additional services and capabilities.

Thanks for Watching, Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

Redefine SAP Landscapes with EMC XtremIO – Webinar 2015-02-12

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Don’t miss next weeks XtremIO Webinar, Redefine SAP Landscapes.  
Thursday, February 12th, 11:00am PST (2:00 EST)
REGISTER HERE

Redefine SAP with EMC XtremIO

Optimizing your SAP application resources to meet critical SLAs has never been more challenging. But did you know that storage is just as critical as software when it comes to improving your overall performance metrics?

Find out if you have a storage bottleneck at our next XtremIO webinar: Redefining SAP Landscapes with All-Flash Arrays.

In this 60-minute session, you will learn how to:

  • Accelerate performance of each SAP application (ECC, BW, CRM) and the interaction between them
  • Improve consolidation techniques to reduce storage space consumption and save costs
  • Lower TCO by using less power and space in your data center
  • Simplify Operations by optimizing your SAP setup (takes under a day), operational processes, data migration and backup procedures.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarracciniRedefine SAP with EMC XtremIO

Disruption, Enabling: The Tides of Change

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

If you followed EMCs latest earning report , Q4/2014 (http://www.emc.com/ir), one thing is clear… XtremIO is a rocket ship! The slide on the right is part of the webcast presentation; the first bullet is just remarkable.XtremIO by the Numbers

“Fastest Growing Product in EMC History”. When you consider all of the products and all of the EMC acquisitions over the years, being the fastest growing product is incredible. Interestingly enough, all of these accomplishments happened in just over a year, since XtremIO GA back in November 2013.

Customers after customer are experiencing firsthand just how XtremIO can change the way applications are deployed. It’s not just storage, its enabling enterprise application deployments that just weren’t possible: In-line data services providing Deduplication and Compression, providing the foundation for revolutionary snapshot capabilities. Yes, I know storage arrays have been doing snapshots for decades so what’s different with XtremIO? Each snapshot gets full production performance without impacting productions, that’s just not possible with a traditional array. Be sure to check out my recent SAP blog for some more detail.

EMC Information infrastructure Mix shiftFlash Storage is creating a disruption in the industry; more importantly, Flash Storage is creating an opportunity. An opportunity to implement new technology to take advantage of Flash. The more you know about XtremIO, the more you realize that Flash is just the storage media – the real value is in architecture providing data services for next generation applications while reducing the overall cost of deploying storage. If you consider Flash and Emerging Storage Platform, it’s interesting to look at another slide from the Q4 earning Call, “EMC Information Infrastructure Mix Shift”. It’s clear that since 2010, “Emerging Storage” is becoming more and more relevant to our customers. While the pie has indeed shifted, what isn’t obvious from this chart is the size of the overall pie. Looking at Q4 2010 vs Q4 2014, Q4/2010 EMCs information Storage revenue was $3.6Billion (Source http://www.emc.com/collateral/corporation/earnings/2010-q4-webcast.pdf) in Q4/2014 that number was $5.3Billion(http://www.emc.com/collateral/corporation/earnings/2014-q4-webcast.pdf), While the tide is changing, EMC is leading the way!

In the context of change and disruption, it is time to “Redefine Simple”!
Attending VMWare Partner Exchange (PEX) next week? If so, look me up and I’ll get you the inside scoop! Twitter @SamMarraccini

VMworld 2014, Life in the #FlashLane

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

VMworld 2014, Day one! Life in the #Flashlane

What an absolute blast making that video! #FlashLane More to come!

Be sure to stop by the EMC Booth and don’t miss today’s EMC breakout sessions.

MONDAY 8/25

  • “The Insider Threat and the Cloud” The Harsh Reality in the Wake of Recent Security Breaches”, hosted by Davi Ottenheimer, Senior Director of Trust, EMC. (ID SEC2296,MON Aug25, 11:00am)
  • “Building ITaaS – A Self Service Framework for IT Administrators”, hosted by Darryl Smith & David Atkins. (ID MGT3041,MON Aug25, 11:03am)
  • “CareSystems Automation: Storage and Service Tiering in Enterprise Healthcare”, hosted by Daniel Stafford & Jonathan Miller. (ID BCO2649, MON Aug25, 12:30am
  • “Virtualizing SAP: Design Gidelines and How They Are Used in EMCs Successful SAP Implementation”, hosted by Kenneth Paul & Vas Milra (ID VAPP2309,MON Aug25, 1:00pm)
  • “Ask the Experts vBloggers”, featuring Chad Sakac & Rich Scherer. (ID SEC2296,MON Aug25, 5:30pm
  • “Scripting and Programming Cloud Automation – The How to Power Hour”, hosted by Magnus Nilsson, Clint Kitson & Matt Cowger. (ID INFO3014-SPO,MON Aug25, 5:30pm

 

#FlashLane World Premier

Inside Flash with Sam Marraccini: Episode #14: EMC Flash, Accelerating your Oracle Applications at Oracle Open World 2013

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC was once again a Diamond Sponsor of Oracle Open World 2013. The EMC presence could be felt everywhere. Over 10,000 people attended the EMC Keynote delivered by Joe Tucci and Jeremy Burton here and a Customer Appreciation Party for over 450 EMC customers! In addition to the Key Note, EMC hosted 6 technical breakout sessions at this year’s show; among them, “The DBA’s Guide to the Flash Galaxy: When, Where, and How to Use Flash for Oracle Products”. This was by far my favorite session, not because of the topic, but because I was one of the presenters 😉

I covered the EMC Flash Portfolio (XtremSF, XtremSW Cache, ScaleIO and XtremIO) while Bart Sjerps covered Flash specifically for Oracle Databases and applications. You can find Bart on twitter @CacheFlush and his blog “Dirty Cache” at bartsjerps.wordpress.com.

Of course I had my camera and used the opportunity to ask Bart a few questions about EMC Flash, specifically EMC Flash for Oracle. That interview is below:

Thank you to Sam Lucido, for the opportunity to represent EMC Flash at Oracle Open World 2013.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Sam Marraccini Bart Sjerps Oracle Openworld 2013

Inside Flash with Sam Marraccini: Episode #13: Providing the Power behind the VMWorld 2013 vLabs.

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

VMWorld 2013 Barcelona is right around the corner.  A perfect opportunity to take a closer look at the “Hands-on Virtual Labs” from VMWorld 2013. Last month at VMworld 2013 in San Francisco XtremIO provided the power to enable 9,587 vLabs, delivering 85,873 Virtual Machines.  All while providing 100% uptime and ESX data store latency of 200 Microseconds!!!

I took the opportunity to chat with Dave Nicholson, Emerging Technologies Chief Strategist and Josh Goldstein, VP Marketing and Product Management EMC XtremIO. You’ll find both of those interviews and insight in the vlab environment in this episode #13 of InsideFlash.

Josh put together all of the cool facts over at the XtremIO Blog, check it out here.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Sam Marraccini vlabs vmworld 2013

Sam Marraccini Dave Nicholson vlabs vmworld 2013 Sam Marraccini Josh Goldstein vlabs vmworld 2013

Inside Flash with Sam Marraccini: Episode #12: A look back at the Flash Evolution

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

The IT evolution continues and Flash is changing everything.  Seems that every day there is a new press release, related to some new promising advancement in the Flash industry!  The evolution continues!

But how did we get here?  Understanding the past could give us some insight into the future. With that in mind, I recently sat down with Dan Cobb.  Dan is the CTO of the EMC Flash Products Division and has collected quite the collection of various Flash technologies, a a unique look at the Flash Evolution.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Sam Marraccini Dan Cobb

XtremIO named 2013 – SSD Brand Leader for All-Flash, SAN SSD Array & “Best in Show” at the 2013 Flash Memory Summit

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini
XtremIO "2013 Brand Leader All Flash SAN SSD"

XtremIO “2013 Brand Leader All Flash SAN SSD”

Redefining the Possible was the theme from the EMC World Flash Key Note this past May. I Know it sounds cliché, but it’s true. XtremIO is rethinking Flash, an innovative approach leveraging software to take advantage of Flash in a way completely different from anyone else in the industry. We have known it here at EMC since the acquisition of XtremIO.

Our feelings were confirmed a few weeks ago at the Flash Memory Summit. IT Brand Pulse named XtremIO the “2013 SSD Brand Leader for all-Flash, SAN SSD Storage Arrays”. Full details of the “Market Leader” report can be found at IT Pulse SAN SSD Market Leader Survey. But the awards didn’t stop there, XtremIO also won the “Best of Show” for the most Innovative Flash Memory Customer Implementation.

Congratulations to the XtremIO Team!!! You can find more details directly from the XtremIO VP of Marketing & Product Management Josh Goldstein at his recent EMC Pulse Blog Here

Inside Flash with Sam Marraccini: Episode #11: EMC Flash Strategy with FPD SVP & General Manager: Zahid Hussain

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

With the recent acquisition of ScaleIO, the EMC Flash Products Division is creating quite the buzz.  If it wasn’t clear before the ScaleIO acquisition, it should be now.  EMCs Flash strategy is software–  Software to unlock the potential and promise of Flash.  That strategy has served EMC well over the years.  The first ICDA (Integrated Cached Disk Array) introduced in 1990 (the Symmetrix 4200, with a whopping 24GB) was more about software than the hardware of its day, even though 24GB delivered more capacity than any enterprise application could surely need 😉  The real value of that first Symmetrix was, and is, the software.  EMCs Flash portfolio is being built around that same philosophy, software.  The EMC Xtrem Portfolio: XtremSW, XtremIO and ScaleIO: are all changing the way Flash is leveraged in the data center, via software.  XtremSW Caching software at the host.  ScaleIO ECS, Elastic Converged Storage providing Pooling, HA and flexibility to local storage via software, and XtremIO, an all new software defined storage array built from the ground up to take advantage of Flash!  XtremIO will change the game, leveraging software to take advantage of Flash in a completely different way.  Much more on that later this year!

Shortly after EMC officially acquired ScaleIO, I ran into Zahid Hussain.  “Z” is the Senior Vice President and General Manager of the EMCs Flash Products Division.  Who better to get the inside  scoop from!  ‘InsideFlash” is all about getting that inside look at Flash Technologies here at EMC.

Inside Flash: Episode #11 features that interview.  Thanks for watching!   You can contact me directly at sam.marraccini@emc.com, follow me on twitter @SamMarraccini and the blog is www.inisdeflash.com

Sam Marraccini Zahid Hussan

 

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