Posts Tagged ‘InsideFlash’

#InsideFlash Crowed Chat

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Last week I participated in an “#InsideFlash” CrowdChat. Hosted by Wikibon’s Dave Vellante, CrowdChat is basically a virtual event where like-minded people can follow a specific hashtag to share ideas and thoughts on a topic. The #InsideFlash topic was specific to Flash and Oracle (Databases and/or Applications). Dave asked a series of questions allowing anyone to answer or add commentary. CrowdChat is a great format and a great engagement. Thanks for hosting, Dave.

If you are interested, here is the full content of the chat and a link to the source.

Inside Flash with Sam Marraccini: Episode #15: Citrix Partner Summit 2014

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Sam Marraccini Flashy at the Citrix SummitEMC was a Gold Sponsor of this year’s Citrix Partner Summit 2014. The Gold Sponsorship brought with it a prime location in the Exhibitor Hall and conversations with hundreds of EMC/Citrix Partners. Of course Flash was a big topic, specifically Flash for End User Compute. EMCs primary focus was enabling our joint partners to successfully deploy virtual environments designed to deliver unique customer requirements regardless of scale.

EMC VSPEX End User Computing is designed to enable faster VDI deployments with increased flexibility and efficiency while reducing deployment risk. EMC Partners are able to choose the network, server and hypervisor to go along with EMC storage and backup infrastructure to deliver full customer solutions. Those solutions, based on scale and performance requirements may include Flash technologies at both the storage and compute layers of the converged architecture.

In addition to EMC VSPEX, our joint partners were eager to review the latest XtremIO information. The reception was overwhelming including a standing room only Breakout Session. Details on XtremIO, VDI Bliss including a better user experience, lower cost and easier administration can be found here http://xtremio.com/VDI

Of course, I had my video gear with me; Inside Flash Episode #15 is below.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Inside Flash with Sam Marraccini: Episode #14: EMC Flash, Accelerating your Oracle Applications at Oracle Open World 2013

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC was once again a Diamond Sponsor of Oracle Open World 2013. The EMC presence could be felt everywhere. Over 10,000 people attended the EMC Keynote delivered by Joe Tucci and Jeremy Burton here and a Customer Appreciation Party for over 450 EMC customers! In addition to the Key Note, EMC hosted 6 technical breakout sessions at this year’s show; among them, “The DBA’s Guide to the Flash Galaxy: When, Where, and How to Use Flash for Oracle Products”. This was by far my favorite session, not because of the topic, but because I was one of the presenters 😉

I covered the EMC Flash Portfolio (XtremSF, XtremSW Cache, ScaleIO and XtremIO) while Bart Sjerps covered Flash specifically for Oracle Databases and applications. You can find Bart on twitter @CacheFlush and his blog “Dirty Cache” at bartsjerps.wordpress.com.

Of course I had my camera and used the opportunity to ask Bart a few questions about EMC Flash, specifically EMC Flash for Oracle. That interview is below:

Thank you to Sam Lucido, for the opportunity to represent EMC Flash at Oracle Open World 2013.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Sam Marraccini Bart Sjerps Oracle Openworld 2013

XtremIO named 2013 – SSD Brand Leader for All-Flash, SAN SSD Array & “Best in Show” at the 2013 Flash Memory Summit

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini
XtremIO "2013 Brand Leader All Flash SAN SSD"

XtremIO “2013 Brand Leader All Flash SAN SSD”

Redefining the Possible was the theme from the EMC World Flash Key Note this past May. I Know it sounds cliché, but it’s true. XtremIO is rethinking Flash, an innovative approach leveraging software to take advantage of Flash in a way completely different from anyone else in the industry. We have known it here at EMC since the acquisition of XtremIO.

Our feelings were confirmed a few weeks ago at the Flash Memory Summit. IT Brand Pulse named XtremIO the “2013 SSD Brand Leader for all-Flash, SAN SSD Storage Arrays”. Full details of the “Market Leader” report can be found at IT Pulse SAN SSD Market Leader Survey. But the awards didn’t stop there, XtremIO also won the “Best of Show” for the most Innovative Flash Memory Customer Implementation.

Congratulations to the XtremIO Team!!! You can find more details directly from the XtremIO VP of Marketing & Product Management Josh Goldstein at his recent EMC Pulse Blog Here

Inside Flash with Sam Marraccini: Episode #11: EMC Flash Strategy with FPD SVP & General Manager: Zahid Hussain

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

With the recent acquisition of ScaleIO, the EMC Flash Products Division is creating quite the buzz.  If it wasn’t clear before the ScaleIO acquisition, it should be now.  EMCs Flash strategy is software–  Software to unlock the potential and promise of Flash.  That strategy has served EMC well over the years.  The first ICDA (Integrated Cached Disk Array) introduced in 1990 (the Symmetrix 4200, with a whopping 24GB) was more about software than the hardware of its day, even though 24GB delivered more capacity than any enterprise application could surely need 😉  The real value of that first Symmetrix was, and is, the software.  EMCs Flash portfolio is being built around that same philosophy, software.  The EMC Xtrem Portfolio: XtremSW, XtremIO and ScaleIO: are all changing the way Flash is leveraged in the data center, via software.  XtremSW Caching software at the host.  ScaleIO ECS, Elastic Converged Storage providing Pooling, HA and flexibility to local storage via software, and XtremIO, an all new software defined storage array built from the ground up to take advantage of Flash!  XtremIO will change the game, leveraging software to take advantage of Flash in a completely different way.  Much more on that later this year!

Shortly after EMC officially acquired ScaleIO, I ran into Zahid Hussain.  “Z” is the Senior Vice President and General Manager of the EMCs Flash Products Division.  Who better to get the inside  scoop from!  ‘InsideFlash” is all about getting that inside look at Flash Technologies here at EMC.

Inside Flash: Episode #11 features that interview.  Thanks for watching!   You can contact me directly at sam.marraccini@emc.com, follow me on twitter @SamMarraccini and the blog is www.inisdeflash.com

Sam Marraccini Zahid Hussan

 

EMC officially acquires ScaleIO: Delivers on Flash.Next Roadmap! (in just 4 months!)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

The EMC Flash.Next launch was just 4 months ago. The March 2013 live webcast introduced the EMC Xtrem Family: XtremSF, XtremSW Cache and XtremIO. XtremSW Cache continues to combine the performance of server side flash with the protection of an enterprise storage array. I blogged then that the difference was in the “Software” and that’s even more evident after this morning’s acquisition of ScaleIO.

EMC Flash.Next Future, Delivered via XtremSW Cache 2.0 and ScaleIO (only 4 months later)

EMC Flash.Next Future, Delivered via XtremSW Cache 2.0 and ScaleIO (only 4 months later)

There was an interesting “Future Direction” slide provided in the content of the flash.next launch back in March. The Future included software for Caching (Shared Storage Cache Coherency) and Direct Attached Storage (High Availability and Pooling). As previously mentioned on this blog, Shared Storage Cache Coherency will be one of the many new features
of XtremSW Cache 2.0 (GA Q3/13). I spent some time at EMC World eviewing some of the new features of XtremSW Cache 2.0.

What wasn’t addressed was the functionality promised for Local Storage (DAS), High Availability and Pooling. That was directly addressed with today’s acquisition.

ScaleIO ECS (Elastic Converged Storage) provides a software layer to abstract local flash storage. That abstracted storage can now be shared across standard ethernet scaleio interconnects to provide an “ECS Block” device. So having the ECS client installed on 10 servers, each with a 2.2TB local XtremSF card, would yield 22TB of capacity in the storage pool. Capacity in each node can differ and there is no tie to the hardware, providing a truly hardware agnostic approach. Data is protected against disk and node failures, and striped for maximum performance. The elasticity comes in as you add nodes to the pool; nodes can be added and removed on the fly during I/O operations.  When new nodes are added, data is balanced across the new nodes, providing a scalable architecture. With Performance QoS controls, Encryption at Rest, Snapshots and Thin Provisioning, ScaleIO brings functionality to local flash devices. A perfect addition to the EMC XtremSW Suite.

xtremportfolioSoftware enables the infrastructure, but it’s the application that requires the infrastructure.So, in reality this is all about the application. Next generation web architectures require scale. To get that scale and ultra-low latency, some architectures have moved to deployment on local PCIe Flash devices. Providing the lowest possible latency and highest possible IO, exactly what EMCs XtremSF is designed for. However, the tradeoff is the loss of advanced data services, services our customers have come to expect from EMCs Enterprise storage architectures. EMC XtremSW Cache addresses that issue for application with IO patterns skewed towards reads. ScaleIO brings similar functionality to local storage.

Think about those racks of servers in your web farm, adding ScaleIO software will allow you to bring advanced functionality to those devices.

EMCs Flash Strategy is about Choice! Providing the right architecture for our customers
based on the applications needs, ScaleIO provides another option for protecting
and enabling your application architectures.

Follow me on twitter @SamMarraccini for all the latest, much more to come on insideflash.emc.com

Introducing EMCs Xtrem Team! (psst… it’s the software that matters)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Today’s FLASH.NEXT live webcast introduced the “EMC Xtrem Family” or EMCs Xtrem Team, the family re-confirms EMCs Flash everywhere strategy as a single product family, bringing together Flash technologies from server to all Flash arrays.

So, what’s in the Xtrem Family? The Xtrem Family includes: XtremSF, XtremSW Cache and XtremIO. Of course, XtremIO (Previously Project-X) is a full feature storage array, built from the ground up with Flash in mind. Storagezilla reviewd the details “XtremIO: XIOS 1.0 (Now shipping). Much more on XtremIO to come!

The bigger story today! XtremSF & XtremSW Cache!

XtremSF HighlightsXtremSF expands EMCs server side PCIe Flash portfolio to include both SLC (single-level cell) and eMLC (enterprise multi-level cell) technologies. With capacities ranging from 350GB to 2.2TB, EMC offers the best performance, density and TCO in the half-height, half length PCIe form factor.  XtremSF can be used as local storage or as a caching device in conjunction with EMC XtremSW Cache, host based Flash caching software. So… What used to be EMC VFCache (Combination SLC PCIe hardware and caching software) has been separated into XtremSF (Hardware) and XtremSW Cache (Software).   XtremSF hardware is available in both SLC (350GB and 700GB) and eMLC (550GB and 2.2TB) capacities, all half height half length.  XtremSF can be deployed as local capacity and/or deployed with EMC XtremSW Cache.  Need high performance local capacity for temporary datasets like: Analytics/Reporting, Data Modeling, Database indexes or temp Space?  We have you covered.  Prefer a caching solution?  Add EMC XtremSW Cache to the mix.  XtremSW Cahce will support both the SLC and MLC PCIe cards.

The XtremSF FamilyThe story within the story; It has been incredible for me to watch the evolution of Flash technologies. Since EMC first introduced Flash in the form of SSD in 2008, followed bybeen separated into XtremSF (Hardware) and XtremSW Cache (Software). XtremSF hardware is available in both SLC (350GB and 700GB) and eMLC (550GB and 2.2TB) capacities, all half height half length. XtremSF can be deployed as local capacity and/or deployed with EMC XtremSW Cache. Need high performance local capacity for temporary datasets like: Analytics/Reporting, Data Modeling, Database indexes or temp Space? We have you covered. Prefer a caching solution? Add EMC XtremSW Cache to the mix. XtremSW Cahce will support both the SLC and MLC PCIe cards.

PCIe Flash in early 2012, one thing is clear. Flash Hardware will continue to evolve. While the XtremSF “drag race” showed that EMC is twice the performance of the competition, we all know hardware will evolve. It’s the standard technology evolution; SLC to MLC to eMLC to T.N.T. (The Next Thing – after all, it’s dynamite and will change everything!)

Xtrem Software
XtremSW Cache provides the foundation for enabling flash hardware.

How do you exploit the capabilities of the latest hardware? Software! EMC has traditionally been viewed as a hardware company, but in reality, it’s the software that enabled the original integrated cache disk array, Symmetrix 1.0 (released 1990, at whopping 24GB of capacity). Adding Flash technology to existing EMC Storage arrays in 2008 was only half the story. The introduction of FAST (Fully Automated Storage Tiring), the software, was the enabler. That software foundation continues today. EMC XtremSW Cache provides the software necessary for enabling the Flash hardware in the data center. By separating the hardware and software the road has been cleared for running EMC XtremSW Cache software regardless of the physical hardware. Have SLC PCIe Flash, sure you can run EMC XtremSW Cache. Have MLC, or TNT (The Next Thing), not a problem. The software is designed to leverage the best capabilities of EMC.

EMC XtremSW Cache introduced cache deduplicaiton with version 1.5, easy, we were able to borrow intellectually propriety from the EMC patent wall… others need to make it. The EMC XtremSW
introduces the first piece of a suite of software products, all designed to enable the latest in Flash hardware, keeping application high availability and performance front and center.

The real value is in the software, and the future is bright with features others haven’t even thought of yet… stay tuned to insideflash.emc.com for the latest feature demonstrations and product releases.

See you at EMCWorldsam.marraccini@emc.com

XtremSF Data Sheet :
Download H11411-xtremsf-ds

XtremSW Cache Data Sheet :
Download H9581-xtremswcache-ds

Inside Flash: Special Edition: EMC Flash.Next Zero to 1 Million IOPS in a Flash!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

It’s going to be Epic! Mark your calendar, save the date!

flash.next

Don’t miss the EMC Flash.Next live broadcast and product announcement. Find out how your environment can benefit from unprecedented flash performance and get real-time answers to all your questions from our flash technology experts.

Join us Tuesday, March 5th 11:00 AM EST. Watch the event unfold live here !

http://bit.ly/FLASHNEXT

Here’s a preview… It’s gonna be EPIC!!!!

Mark Your Calendar

Live Webcast Tuesday, March 5, 2013 11:00 AM ET

Inside Flash Episode #7: VFCache High Performance Microsoft SQL Server

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Happy New Year… A year ago we were talking about EMC Project Lightning. Since then Project Lightning, now VFCache, has been introduced, providing Turbocharged Performance, Automated Intelligence and Enterprise-Class Protection. VFCache 1.5
was released in August, the first Server Flash Cache solution to deliver in-line deduplication and VMware vMotion support. (The only Flash Cache vMotion on the VMware HCL).

That momentum will not only continue, but accelerate in 2013. VFCache 2.0, VFStore and Project “X” – It’s going to be a great year. Get the latest by following www.InsideFlash.com.

The EMC Solutions Group recently released a whitepaper focused on EMC Infrastructure for VMware. The solution includes real world database workloads. Data warehouse and OLTP, Microsoft SQL and Oracle, all virtualized. A configuration that reflects what our customers are doing as they move to the cloud. A key component of that configuration is EMC VFCache, accelerating both the Data warehouse and OLTP environments.

In keeping with one of my goals of www.InsideFlash.com (and www.InsideThePartnership.com) I
spent some time with the engineer behind that whitepaper. Turns out, they did more testing than was documented in the whitepaper. Check out Inside Flash episode #7 for all the details.

Inside Flash: “Flash in a Flash” Special Edition for December 14, 2012.

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Flash, Flash, Flash!!! Everyday all day, that’s my life these days! Flash across the infrastructure based on application needs! But, what does that mean? It would be easy to put Flash drives in an existing array, repackage it and call it an All Flash Array. Flash provides the ability to fundamentally change the way we look at storage. The key to the strategy is the SOFTWARE!! The integrated software will provide the intelligence necessary to best leverage the capabilities of Flash.  Flash in a Flash

The Flash Strategy is about choice and intelligence. The right hardware solution based on your application needs, along with the software to take full advantage of the power of Flash.

Thanks for watching insideflash.emc.com.

Questions/Comments? Contact me directly at sam.marraccini@emc.com and thanks for
watching insideflash.emc.com

flash in a flash

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