Posts Tagged ‘Inside Flash’

Redefine SAP Landscapes with EMC XtremIO – Webinar 2015-02-12

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Don’t miss next weeks XtremIO Webinar, Redefine SAP Landscapes.  
Thursday, February 12th, 11:00am PST (2:00 EST)
REGISTER HERE

Redefine SAP with EMC XtremIO

Optimizing your SAP application resources to meet critical SLAs has never been more challenging. But did you know that storage is just as critical as software when it comes to improving your overall performance metrics?

Find out if you have a storage bottleneck at our next XtremIO webinar: Redefining SAP Landscapes with All-Flash Arrays.

In this 60-minute session, you will learn how to:

  • Accelerate performance of each SAP application (ECC, BW, CRM) and the interaction between them
  • Improve consolidation techniques to reduce storage space consumption and save costs
  • Lower TCO by using less power and space in your data center
  • Simplify Operations by optimizing your SAP setup (takes under a day), operational processes, data migration and backup procedures.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarracciniRedefine SAP with EMC XtremIO

Disruption, Enabling: The Tides of Change

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

If you followed EMCs latest earning report , Q4/2014 (http://www.emc.com/ir), one thing is clear… XtremIO is a rocket ship! The slide on the right is part of the webcast presentation; the first bullet is just remarkable.XtremIO by the Numbers

“Fastest Growing Product in EMC History”. When you consider all of the products and all of the EMC acquisitions over the years, being the fastest growing product is incredible. Interestingly enough, all of these accomplishments happened in just over a year, since XtremIO GA back in November 2013.

Customers after customer are experiencing firsthand just how XtremIO can change the way applications are deployed. It’s not just storage, its enabling enterprise application deployments that just weren’t possible: In-line data services providing Deduplication and Compression, providing the foundation for revolutionary snapshot capabilities. Yes, I know storage arrays have been doing snapshots for decades so what’s different with XtremIO? Each snapshot gets full production performance without impacting productions, that’s just not possible with a traditional array. Be sure to check out my recent SAP blog for some more detail.

EMC Information infrastructure Mix shiftFlash Storage is creating a disruption in the industry; more importantly, Flash Storage is creating an opportunity. An opportunity to implement new technology to take advantage of Flash. The more you know about XtremIO, the more you realize that Flash is just the storage media – the real value is in architecture providing data services for next generation applications while reducing the overall cost of deploying storage. If you consider Flash and Emerging Storage Platform, it’s interesting to look at another slide from the Q4 earning Call, “EMC Information Infrastructure Mix Shift”. It’s clear that since 2010, “Emerging Storage” is becoming more and more relevant to our customers. While the pie has indeed shifted, what isn’t obvious from this chart is the size of the overall pie. Looking at Q4 2010 vs Q4 2014, Q4/2010 EMCs information Storage revenue was $3.6Billion (Source http://www.emc.com/collateral/corporation/earnings/2010-q4-webcast.pdf) in Q4/2014 that number was $5.3Billion(http://www.emc.com/collateral/corporation/earnings/2014-q4-webcast.pdf), While the tide is changing, EMC is leading the way!

In the context of change and disruption, it is time to “Redefine Simple”!
Attending VMWare Partner Exchange (PEX) next week? If so, look me up and I’ll get you the inside scoop! Twitter @SamMarraccini

Redefine SAP with EMC XtremIO

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC XtremIO Redefine SAPXtremIO is the industry leading All-Flash Storage Array. As I’ve mentioned many times on this blog, Flash is fast and by definition, an “All-Flash Storage” Array will be fast… sub millisecond response time is a given. The addition of Data Services, Compression, and Deduplication at scale without impacting performance is the key to enabling our customers’ application environments. Add to that, space efficient snapshots that provide the same performance as production without impacting production, and now you can truly impact how an application is deployed.

The EMC SAP Solutions Team recently worked directly with an EMC customer to better understand exactly how XtremIO could redefine SAP for them. The White Paper produced provides real-life SAP experiences and reports key SAP specific measurements. You’ll find details for Performance Gains, Consolidation & Operations Efficiencies, Cost Savings and how XtremIO simplified their SAP Deployment. Redefining SAP Infrastructure with XtremIO

Rather than just read the White Paper, I used a recent SAP Week as my opportunity to sit down with one of the authors of the paper. Tim Nguyen is a Global SAP Technology Evangelist and shared some insight into what testing was completed and how the customer benefited from XtremIO. That Video is Episode #18 of InsideFlash.com. You can find the full White Paper “Redefining SAP Infrastructure with EMC XtremIO” here

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Redefine Flash! More proof that Architecture Matters!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Redefine Flash! EMCs Flash Strategy is Flash Everywhere, and architecture matters!

Redefine Flash with EMC

Architecture Matters and Storage Architecture has mattered since the first ICDA (Integrated Cache Disk Array) was introduced by EMC in 1990, The Symmetrix 4200 ICDA. It’s interesting to watch the storage industry. New start-ups all claim to have some whiz-bang technology that promises to change everything. Take a minute, step back, take a closer look. They are all rooted in one of the four traditional storage architectures.

Check out Chads detaled review of all four architectures here.

The Four Storage Architectures

A fundamental understanding of storage architectures, and their pros/cons, will help you map the right architecture to YOUR application needs. The architecture conversation has always been the most relevant overarching storage concept, and it’s one you need to understand.

In fact, the conversation is so important EMC dedicated an entire General Session of EMCWorld 2014 to architectures. Area 52 covered the four “traditional” storage architectures and the concept of a fifth emerging architecture, In-Memory IO. I won’t get into the details here, but direct you to “Virtual EMCWorld 2014” replay of Area52, complete with architecture overviews and demonstrations as only “Chad” can deliver. (Click Technical Session and more, then look for Area 52) Don’t restrict yourself to thinking of these architectures as hardware. They can be presented as hardware and/or software, they still share one of the core architecture types.

Yes, Architectures Matters, but what does that have to do with “Flash”? Let’s step back a second. What is “Flash”? In its simplest form, Flash is storage media, fundamentally different than traditional spinning disks. Yes, there are different types of Flash, much like there are different types of spinning disks, all with different capacity, performance and price points. The evolution of each of which will continue. Flash will get faster, denser & cheaper. Spinning disks will continue to get bigger, but performance of spinning disk has hit a physical limit of 15K RPM. You just can’t spin them any faster without jeopardizing data integrity, that’s exactly why Flash is so important today.

So the obvious question is “What’s the best enterprise storage architecture for Flash?” If you’ve been in IT for any amount of time, you know the answer… “It depends”. The follow up question should always be “What’s your workload (Service Level)?”

Flash impacts EVERY storage architecture, and that’s exactly why the EMCs Flash Strategy is “Flash Everywhere”. The key is how Flash is used to impact your application or applications.

EMC Flash Strategy - Flash Everywhere

By creating a Storage Portfolio that spans every service level, EMC is in a unique position to integrate Flash technologies across all storage workloads. If there was a single product, guess what, it would fix everything… or that’s how it would be positioned. By having a portfolio, EMC can look at your problem and recommend the appropriate solution.

Though not specifically called out, an underlying theme of the recent Mega Launch (ML4) was “Flash Everywhere”.

XtremIO 3.0 highlights what’s possible with a scale-out architecture that’s purpose built for Flash, all Flash all the time. Sure XtremIO is fast, it always has been, but XtremIO 3.0 is all about additional always on, in-memory, in-line data services. Compression, on top of existing deduplication, D@RE (data at rest encryption), space efficient snap-shots all with Flash specific data protection (XDP), and everything thin provisioned all the time!

Isilon SmartFlash leverages up to 1PB of Flash as a caching pool to increase performance across every node in the loosely-coupled scale-out architecture, specifically designed for file services. VMAX3 leverages Flash seamlessly with its Service Level Oriented approach, taking FAST (Fully Automated Storage Tiering) to the next level. VMAX3 allows a user to hyper consolidate workloads, while identifying specific service levels for each application. Looking for sub millisecond response time, the Diamond Tier will do the trick, and under the covers your data lives on Flash. The VMAX3 Gold Level is perfectly capable of delivering response times of a few milliseconds, and some of your data will live on Flash.

That really brings us full circle, back to your applications and your workloads! That’s what really matters! Flash enables architectures that enable your applications. For more on EMCs full Flash Product offering, visit the EMC “Redefine Flash” page.

As always, follow me on twitter @SamMarraccini, check out my YouTube channel and if you are headed to VMWorld2014 (San Fran), drop me a tweet and be sure to stop by the EMC Booth!

Inside Flash Episode #9: A look back at EMC World 2013: As promised, it was Xtrem!!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

XtremIO at EMC World 2013EMC World 2013 delivered on the Xtrem plan, the X-Factor delivered as promised. The EMC Flash everywhere strategy was highlighted throughout the event and even reviewed during the executive keynote! The breakout sessions, packed! Standing room only! The XtremIO sessions were turning people away, just not enough room for everyone. From introduction sessions to production demonstrations, the event was a success.

And as expected, I had my camera and microphone ready. I was able to get the highlight of what’s happening within Flash engineering. As you are aware, the EMC FLASH.NEXT launch introduced the Xtrem Family: XtremSF (PCIe Server Flash), XtremSW Cache (Caching Software) and XtremIO (EMCs All Flash Array). I was able to spend some time with representatives of each engineering team and get a little insight into “what’s next” after FLASH.NEXT.

The biggest “What’s next” has to be XtremSW Cache 2.0. Scheduled to GA in July (2013), XtremSW Cache 2.0 includes some unique features that will continue to set it apart from the competition. Check out InsideFlash Episode #9 below for some insight.

If you’re a partner and you attended Global Partner Summit, Thank You!!! It was a pleasure to
present the EMC Flash Strategy to such an important audience. We are investing as much into our partner community as we are technology!!

XtremSF at EMC World 2013Thanks for watching insideflash.emc.com, Microsoft Teched 2013, New Orleans? If you’re going, be sure to reach out @SamMarraccini Have questions? You can e-mail me directly at sam.marraccini@emc.com. See you at Microsoft Teched 2013!

Inside Flash: Special Edition: EMC Flash.Next Zero to 1 Million IOPS in a Flash!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

It’s going to be Epic! Mark your calendar, save the date!

flash.next

Don’t miss the EMC Flash.Next live broadcast and product announcement. Find out how your environment can benefit from unprecedented flash performance and get real-time answers to all your questions from our flash technology experts.

Join us Tuesday, March 5th 11:00 AM EST. Watch the event unfold live here !

http://bit.ly/FLASHNEXT

Here’s a preview… It’s gonna be EPIC!!!!

Mark Your Calendar

Live Webcast Tuesday, March 5, 2013 11:00 AM ET

Introducting the Premiere Episode of “Inside Flash” a Video Blog focused on EMC Flash technologies and strategies

Welcome to the premiere Episode of Inside Flash. Inside Flash is your connection to flash technologies here at EMC.

EMC first introduced Flash technology with Symmetrix DMX-4 systems back in early 2008. That’s 4 years and two generations ago. The impact at the time was HUGE, and Industry Analysts were quoted as saying, “This could very well be one of those killer advantages that only appear every 10-15 years”. In reality, this created the first category of “Flash” in the enterprise, Flash in the array. Flash in the array set the stage for EMC FAST or Fully Automated Storage Tiering. This automated tiering process ensures application data is on the right tier of storage at the right time, at a sub LUN level. So if a single data set, or table, in your database is heavily accessed, it would be automatically moved to EFDs or flash (The Highest Performance tier). While the less used data would migrate to a lower performance storage tier (Maybe SATA). Customers all over have found that a little Flash would go a long way, reducing physical spindle requirements and increasing performance. The Hybrid Flash Array is born.

While there is tremendous advantage in the Hybrid array, tradition IO still needs to traverse a storage network. To further increase response time, EMC continued the trend of Flash innovation with the announcement of Project Lightning at EMC World 2011. Project Lightning, now EMC VFCache, is server-side PCIe based Flash that can be configured as a Cache, local storage or both. The hardware is the easy part; the most important piece is the software!!

VFCache software includes technology at the heart of EMCs data protection heritage. This secret sauce includes EMC technologies and patents based on decades of engineering. It is the best of the best of the best and nothing else. That software extends EMCs FAST to the server itself. Allowing IO to be measured in Microseconds (not milliseconds), VFCache represents what I see as the second of four categories of Flash in the enterprise.

Inside Flash is your connection to all things EMC and Flash. Check out the blog at insideflash.emc.com and be sure to follow me on Twitter @emcmsft and @insideflash Thanks for watching, and feel free to contact me via email Sam Marraccini, (sam.marraccini@emc.com)

Recent Comments

    Archives