Posts Tagged ‘Flash Storage’

Introducing EMC DSSD D5: A conversation with Will Layton

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini
EMC The Source Podcast #32 - Introducing DSSD D5

EMC The Source Podcast #32 – Introducing DSSD D5

Leap day, February 29th, 2016 represented a Quantum leap in Flash Storage. If you had the opportunity to read the Press Release or watch the live Quantum Leap launch event, you know this was not ordinary event! 2016 is the Year of Flash! DSSD D5, a part of that launch: is 10Milliion IOPS, 100 Microsecond Latency, 100GB/s Bandwidth and 144TB raw Flash in five rack units – Truly a Quantum Leap!

But what does it all mean? I sat down with the Vice President of DSSD Business Development, Will Layton (@WillLayton) at a recent customer briefing to get the latest. Will was more than happy to share some insight not only on the technology, but how it is helping our customers transform their operations to the Modern Data Center.

Introducing DSSD D5

Introducing EMC DSSD D5

You can hear that interview in it’s entirety on EMC The Source Podcast Episode #32: introducing EMC DSSD D5, embedded audio below.

For more details, visit www.emc.com/dssd and check the bounus section of EMC The Source Podcast for more information. Thanks for listening.

Don’t miss “EMC The Source” app in the App Store. Be sure to subscribe to The Source Podcast on iTunes or Stitcher Radio and visit the official blog at thesourceblog.emc.com

2016 is the Year of Flash, 10 Reasons Why!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

It’s amazing to watch the evolution of Flash Storage.  From early development in the 1980s to the arrival in enterprise storage systems in 2008, all along people have predicted the year of Flash!  Well, I believe that we can say 2016 is the year of Flash!

2016 The Year of All Flash for Primary Storage

2016 The Year of All Flash for Primary Storage

Why?  Here are 10 reasons 2016 is different than previous years… Flash is the new normal, no longer disruptive!

#1 – The Evolution of Flash Storage goes Vertical:  NAND Flash manufacturers have reached the limits of traditional 2 dimensional manufacturing capabilities; you just can’t get any smaller on the physical silicon.  What next?  3D NAND, build up!  Density will continue to increase!.

#2 Economics of Scale: As NAND Manufacturers switch to 3D NAND, economies of scale will continue to drive adoption and evolution, reducing price.

#3 Flash is Everywhere: Smart Phones, Solid State Disk Drive (SSDs) and Consumer Tablets, in that order, are the biggest consumers of Flash on the planet.

#4 Not just for the Enterprise: Flash was first introduced into enterprise storage systems in 2008 by EMC.  At that point, only the most demanding, revenue generating workloads could justify the added cost.  Economies of scale have completely changed that equation.  Flash is now the go to storage media for any size data center.

#5 Nand Manufacturers are Gearing Up: Back in 2013, NAND manufacturers started the process of changing facilities to support manufacturing of 3D NAND over traditional 2D.  The last of those facilities are now coming on line and producing 3D Flash.

#6 Performance, Low Latency now a Given: Flash has changed the storage conversation forever; Disk Performance and Latency are no longer a competitive differentiator for anyone.  They are table stakes, what your storage software and architecture provide matters most.

#7 Environmental Impacts: The obvious benefits: Less power, less cooling, more reliable (less replacement costs).  The less obvious benefits: Data Reduction (Compression/Deduplication), Increased CPU Utilization, Less Data Copies (Single Source)

#8 Tiers of Flash now a Reality: While TLC represents the future of Flash Storage, tiers of Flash, much like tiers of spinning disk, provide the ability to create capacity tiers between SLC, MLC and 3D NAND.

#9 The 16TB Drive: The introduction of the 16TB 2.5” 3DNAND SSD represents The tipping point, the largest capacity drive in the world is now Flash!  And it will soon be eclipsed by the 32TB 2.5” Drive – The Future is Now!

#10 Flash as Memory – The Future is Bright:  Storage Class Memory.. .When memory and storage mix! RRAM (Resistive RAM), PC-RAM (Phase-change RAM) – This is gonna get good!!!

EMC The Source Podcast

Still don’t believe me?  Stay tuned to insideflash.emc.com as the flash evolution continues.  And be Sure to check out EMC The Source Podcast, your Source for EMC Products Technologies and Solutions.  Don’t miss “EMC The Source” app in the App Store.  Be sure to subscribe to

The Source Podcast on iTunes or Stitcher Radio and visit the official blog at thesourceblog.emc.com

Redefine Flash! More proof that Architecture Matters!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Redefine Flash! EMCs Flash Strategy is Flash Everywhere, and architecture matters!

Redefine Flash with EMC

Architecture Matters and Storage Architecture has mattered since the first ICDA (Integrated Cache Disk Array) was introduced by EMC in 1990, The Symmetrix 4200 ICDA. It’s interesting to watch the storage industry. New start-ups all claim to have some whiz-bang technology that promises to change everything. Take a minute, step back, take a closer look. They are all rooted in one of the four traditional storage architectures.

Check out Chads detaled review of all four architectures here.

The Four Storage Architectures

A fundamental understanding of storage architectures, and their pros/cons, will help you map the right architecture to YOUR application needs. The architecture conversation has always been the most relevant overarching storage concept, and it’s one you need to understand.

In fact, the conversation is so important EMC dedicated an entire General Session of EMCWorld 2014 to architectures. Area 52 covered the four “traditional” storage architectures and the concept of a fifth emerging architecture, In-Memory IO. I won’t get into the details here, but direct you to “Virtual EMCWorld 2014” replay of Area52, complete with architecture overviews and demonstrations as only “Chad” can deliver. (Click Technical Session and more, then look for Area 52) Don’t restrict yourself to thinking of these architectures as hardware. They can be presented as hardware and/or software, they still share one of the core architecture types.

Yes, Architectures Matters, but what does that have to do with “Flash”? Let’s step back a second. What is “Flash”? In its simplest form, Flash is storage media, fundamentally different than traditional spinning disks. Yes, there are different types of Flash, much like there are different types of spinning disks, all with different capacity, performance and price points. The evolution of each of which will continue. Flash will get faster, denser & cheaper. Spinning disks will continue to get bigger, but performance of spinning disk has hit a physical limit of 15K RPM. You just can’t spin them any faster without jeopardizing data integrity, that’s exactly why Flash is so important today.

So the obvious question is “What’s the best enterprise storage architecture for Flash?” If you’ve been in IT for any amount of time, you know the answer… “It depends”. The follow up question should always be “What’s your workload (Service Level)?”

Flash impacts EVERY storage architecture, and that’s exactly why the EMCs Flash Strategy is “Flash Everywhere”. The key is how Flash is used to impact your application or applications.

EMC Flash Strategy - Flash Everywhere

By creating a Storage Portfolio that spans every service level, EMC is in a unique position to integrate Flash technologies across all storage workloads. If there was a single product, guess what, it would fix everything… or that’s how it would be positioned. By having a portfolio, EMC can look at your problem and recommend the appropriate solution.

Though not specifically called out, an underlying theme of the recent Mega Launch (ML4) was “Flash Everywhere”.

XtremIO 3.0 highlights what’s possible with a scale-out architecture that’s purpose built for Flash, all Flash all the time. Sure XtremIO is fast, it always has been, but XtremIO 3.0 is all about additional always on, in-memory, in-line data services. Compression, on top of existing deduplication, D@RE (data at rest encryption), space efficient snap-shots all with Flash specific data protection (XDP), and everything thin provisioned all the time!

Isilon SmartFlash leverages up to 1PB of Flash as a caching pool to increase performance across every node in the loosely-coupled scale-out architecture, specifically designed for file services. VMAX3 leverages Flash seamlessly with its Service Level Oriented approach, taking FAST (Fully Automated Storage Tiering) to the next level. VMAX3 allows a user to hyper consolidate workloads, while identifying specific service levels for each application. Looking for sub millisecond response time, the Diamond Tier will do the trick, and under the covers your data lives on Flash. The VMAX3 Gold Level is perfectly capable of delivering response times of a few milliseconds, and some of your data will live on Flash.

That really brings us full circle, back to your applications and your workloads! That’s what really matters! Flash enables architectures that enable your applications. For more on EMCs full Flash Product offering, visit the EMC “Redefine Flash” page.

As always, follow me on twitter @SamMarraccini, check out my YouTube channel and if you are headed to VMWorld2014 (San Fran), drop me a tweet and be sure to stop by the EMC Booth!

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