Posts Tagged ‘EMCWorld’

EMC World 2014: Things Just keep getting Flashier, See you in Vegas!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC World 2014Hard to believe, but EMC World 2014 is just two short weeks away! You can imagine the amount of last minute preparation happening behind the scenes. The amount of energy, passion and enthusiasm that goes into EMC World is just amazing to me! It’s something that I’m proud to be a part of. EMC World 2014 is once again at the Las Vegas Venetian, May 5-8th. A few weeks ago, the EMC World 2014 Session Catalog went live. Currently listing an all-time record of 386 sessions: General sessions, labs, super sessions, birds-of-a-feather, and instructor led hands-on labs.. EMC World is the place to be to continue your transformation and re-define IT.

My participation at EMC World has increased significantly over previous years. In fact, if you do a search for “FLASH” in the session catalog you’ll find “Life in the Flash Lane”: Monday and Wednesday 8:30am presented by, yours truly. If you’re attending EMC World, be sure to stop by and say hi as we look at how Flash is transforming storage architectures across the board. From Hybrid Storage Arrays and Server Flash to Purpose Built All-Flash Arrays that are changing the game! Providing not only performance, but data services that take storage to a new level, a level no other array can achieve. The goal of the session is to set the stage for the other EMC World Flash related sessions… a quick search of the Session Catalog shows nine different sessions with Flash in the title, all showcasing how Flash impacts storage architectures.

Hope to see you at EMC World!! Follow me on twitter @SamMarraccini, and see you in the Bloggers Lounge. Here is a list of Flash related sessions at EMC World 2014!!

Life in the Flash Lane: Featuring yours truly (Monday 8:30am and Thursday 11:30am) What is Flash, and why is it so different? How does it impact existing EMC products and technologies, and how has it enabled a whole new product category? Our customers’ applications demand architecture choice;

VMAX: Flash-Optimized By Design: (Monday 8:30, Thursday 11:30) VMAX has long been the industry-leader for leveraging and exploiting Flash. This session outlines the architectural features of VMAX that allow it to optimally use EFDs. This session covers design and implementation best practices as well as details on the rich set of data services available for your all Flash or hybrid VMAX arrayEMCWorld 2015 - Redefine Flash

Flash 1st Scaling with MCx: (Monday 1:30, Wednesday 4:00) With MCx SSDs are mandatory; HDDs are optional. With EMC’s new FLASH optimized VNX, getting FLASH array performance for your midrange storage needed is now a reality. This session examines what the ‘shift to FLASH’ means for your data center strategy and how you go about building your own FLASH 1st data center strategy on steroids with MCx. Disks? Where we are going, we don’t need disks!

Expanding Roles of Flash for VDI: (Tuesday 8:30, Thursday 8:30) The flexibility of Flash technology is allowing IT organizations to deliver better, faster and more efficient desktop experiences. Learn how EMC solutions can enable the broadest uses of Flash to accelerate the success of your VMware and Citrix VDI deployments, with price points and deployment models that best fit your converged, hyper-converged, all-Flash and software-defined needs.

Rethinking Database Performance For Flash with XtremIO: (Tuesday 3:00, Thursday 10:00) Conventional wisdom with respect to database design and performance can be rethought when leveraging XtremIO all-flash array technology. Learn how to make database environments faster, less expensive, and easier to manage. This session includes real-world customer use cases and Q&A discussion.

Millions of IOPs in a Flash! EMC Solutins Guidelines for Increasing Performance (Birds-of-a-Feather) XtremIO: (Wednesday 1:00) Nearly all Oracle Database customers are seeking to increase the performance of databases deployed in online transaction processing (OLTP) or data warehouse environments. With advancements in flash technology, Oracle customers can significantly boost performance and improve response times. This session reviews tested, proven best practices to use a little flash to dramatically improve Oracle OLTP, DW and mixed workload performance.

XtremIO: The Transformational Technology Inside: (Tuesday 1:30, Wednesday 10:00) This session provides an overview to the EMC XtremIO all-flash scale-out array. Then, the architecture is examined in detail with a compare/contrast to other flash arrays in the market with the goal of helping the audience understand the unique requirements of building an all-flash array, the proper methodology for testing all-flash arrays, and architectural differentiation among flash array features that affect endurance, performance, and consistency.

Deep Dive into VNX MCx Architecture & Adaptive Caching: (Wednesday 10:00, Thursday 1:00) The VNX unleashes the performance of FLASH by rethinking caching, RAID, and active/active dual SP architectures. Learn how VNX eliminates the need for many manual cache settings, while improving performance. Discover how different speed devices share resources, and how VNX improves drive performance.

Delivering On The Promise & Potential of VDI with EMC XtremIO: (Monday 12:00, Wednesday 11:30) VDI projects often stall or fail because their end-user experience, real-world costs, scalability and complexity don’t deliver what IT expected. The root cause for all of these is the storage. This session discusses how XtremIO flash storage technology systematically address every VDI storage requirement and provides an extremely attractive $/desktop. Real-world examples from customers using XtremIO in their environments are provided.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Inside Flash with Sam Marraccini: Episode #10: EMC World 2013 “X Factor”

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC World in one word? Overwhelming! and more so every year. At least that’s the feedback I get from EMC Customers. If you attended, you had to make some choices: What session should I attend? What keynote sessions should I make? If you missed the X Factor in the exhibit hall, you missed the details of EMCs Flash Everywhere Strategy. Featuring an XtremIO array, the X Factor focused on the EMC Xtrem Portfolio. The “X Factor” Theater featured the details of the EMC Xtrem Family: XtremSF (PCIe Server Flash), XtremSW Cache (Caching Software) and XtremIO (EMCs All Flash Array).

I was able to capture one of the last theater sessions of the show; you’ll find it in this episode of www.InsideFlash.com

I also included some footage from the closing party featuring Bruno Mars, hope you enjoy.

XtremSW Cache 2.0 is around the corner, so stay tuned for lots of updates on new features and functionality. Remember, it’s the software that enables the Flash hardware.

Have questions? You can e-mail me directly at sam.marraccini@emc.com. See you at Microsoft Teched 2013!

Thanks for watching insideflash.emc.com.

EMC World 2013 EMC World 2013 Bruno Mars EMC World 2013 2

Lookout, The “X” Factor is Coming! See you at EMC World 2013! (Flash at EMC World)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

It’s less than a month until EMC World 2013, the buzz is in the air! Seems like yesterday I was editing the video from EMC World 2012, both the Flash Zone and catching up on Microsoft and Flash in the EMC Bloggers Lounge . Which included an early look at the
EMC/LSI/Cisco Partnership, and closing party footage.

EMC XtremThe FLASH.NEXT theme continues at EMC World 2013, Lead Your
Transformation “The X Factor”. The X
Factor Booth will be more than noticeable in the exhibit hall. Make sure you stop by to review the updated EMC Flash Strategy and have a chance to ‘Grab Some Cash” in the “Cash in a Flash” cash cube. The X Factor Theater will provide EMC Flash Strategy presentations along with an overview of XtremSF, XtremSW Cache and XtremIO: Powering the hands-on Labs. The X Factor will also showcase 4 product workstations
and demonstrations including: XtremSF Demo, XtremSW Cache Demo, XtremIO (101)
and XtremIO Solutions in action. Keep your eyes open for a few other surprises as well.

In addition to The X Factor booth, the EMC Flash Products Division will be conducting 6 EMC World Breakout Sessions. (Each repeated at least once…) Check your schedule for
location:

Title Date/Time
Introduction to EMC XtremSW Cache Monday 1:00 – 2:00 and Wednesday 8:30-9:30
Accelerating SQL and Oracle Databases Environments with EMC XtremSW
Cache and EMC FAST VP
Tuesday 11:30-12:30 and Thursday 10:00-11:00
Accelerating VMware Environments with EMC XtremSW Cache Tuesday 10:00-11:00 and Wednesday 4:00-5:00
Make Every Microsecond Count: EMC Server-Side Flash Monday 4:00-5:00 and Thursday 8:30-9:30
Introduction to EMC XtremIO Monday 2:30-3:30 and Wednesday 10:00-11:00
EMC XtremIO: Revolutionizing Applications Tuesday 5:30-6:30 and Wednesday 11:30-12:30

But wait there’s more… FLASH.NEXT will be the focus of the Wednesday Keynote address (2:30-3:30). You won’t want to miss it. Nnot only will customers be on stage reviewing how EMC flash is changing real world environments, but you’ll have the opportunity to see a sneak peak of XtremSW Cache 2.0 and an XtremIO in action. Giving away a few iPad minis isn’t bad either!

If you’re attending, it’s also your opportunity to catch up with our flash engineers, roadmaps, inside information and flash strategy future. (Warning: NDA may be required). Formal meeting arrangements can be made or just stop by “The X Factor”. Contact me
directly to set up a formal meeting, sam.marraccini@emc.com and make sure you follow-me on twitter @SamMarraccini

 

Inside Flash Episode #3: A look at The Flash Zone at EMC World2012, while preparing for VMWorld 2012!!

Welcome back to Inside Flash, Epsode #3: Life in the Flash lane… and it’s moving FAST. (Fully Automated Storage Tiering pun intended 😉 Putting the final touches on the EMC Flash presentation for VMWorld 2012. Much more on that in a future episode of Inside Flash. With VMWorld only a few short weeks away, let’s take a quick look back at the EMC The Flash Zone at EMC World 2012.

Questions/Comments? Contact me directly at sam.marraccini@emc.com and thanks for watching insideflash.emc.com. Much more to come so see you next time, in the Flash lane!!!

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