Posts Tagged ‘EMC’

Inside Flash #22: XtremIO 4.0 with Itzik Reich (EMC World 2015)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini
The Beast makes it's debut at EMC World 2015

The Beast makes it’s debut at EMC World 2015

XtremIO continues to break records, and EMC World 2015 continued the streak with the introduction of XtremIO 4.0!  The hardware platform made a grand entrance on the first day of the show; nicknamed “The Beast”, XtremIO introduced new 40TB X-Brick and 8 way scale out cluster support with 16 active controllers.  Those upgrades along with inline data services can deliver over a Petabyte of capacity, all while maintaining sub-millisecond latency you have come to expect from XtremIO.  Not looking for that much capacity?  XtremIO starts at 3TB and provides scale non-disruptively.

Believe it or not, XtremIO is NOT about hardware; it’s about software.  Software designed to take advantage of the latest hardware and transform the way you manage and deploy your business applications.

XtremIO 4.0 "The Beast" Over 50 new features!

XtremIO 4.0: while the Hardware might be considered “The Beast” the “Beauty” is in the over 50 software enhancements.

To help highlight a few of the new software features, I spent some time with Itzik Reich @itzikr at EMC World 2015.

Inside Flash #22 – Thanks for Watching!

Thanks for Watching, Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

Hanging out with the beast after theEMC World 2015 Launch

Hanging out with the beast after theEMC World 2015 Launch

XtremIO Update with Itzik Reich

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

VMware Partner Exchange 2015 LogoEMCs XtremIO was the topic of a breakout session at Vmware Partner Exchange. Itzik Reich presented “Best Practice for Running Virtualized Workloads on All-Flash Arrays”.  Itzik and I spent some time together before his breakout, and it was the perfect opportunity to get a summary of what he planned to present.

VMWare PEX 2014 Session Details.

Best Practices for Running Virtualized Workloads on All-Flash Array

Presenter: Itzik Reich, EMC

Great, your customer have just purchased a shiny new all flash array (AFA), now what? In this session we will learn the reasons for ones of the quickest revolutions that the storage industry have seen in the last 10 years, we will understand the different architectures and the different use cases, we will go through specific use cases pains and how to overcome this, Lastly, we will put an emphasis on specific gotcha’s that AFA possess and how to overcome these, so your customer won’t have to.

Learn how EMC XtremIO is changing the way customers deploy storage and application infrastructure.

Thanks for Watching, Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

A Valentine’s Day KISS from VSPEX BLUE: (Kiss It Simple, Stupid)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC VSPEX BLUE: Keep It Simple Stupid“VSPEX Blue is EMCs EVO:Rail”  Absolutely true, EMC has embraced the EVO:Rail program providing a Hyper-Converged Infrastructure designed for rapid deployment of Enterprise Cloud.  Remember, VMWare EVO:Rail is all about keeping it simple (KISS), simple to deploy, simple to manage and simple to acquire.

VSPEX Blue system manager includes a visual representation of hardware health

VSPEX Blue system manager includes a visual representation of hardware health

EMC has taken the concept one step further, not only delivering on the concept of EVO:Rail but extending the concept with the VSPEX Blue Manager.  VSPEX Blue Manager

Of course the hardware is cool too!  Each appliance includes 4 server nodes in a 2U chassis.  VSPEX Blue can scale to 4 appliances all managed within a single management interface based on the EVO:Rail stack.  VSPEX Blue was launched at the VMware partner exchange 2014.   I spent some time with Matt Cowger in the EMC Booth to take a quick look at VSPEX Blue.  Thanks for watching.is designed to extend the simplicity of EVO:Rail.  An intuitive dashboard delivers live Monitoring and Health statistics, including a

visual representation of the hardware.  Of course, VSPEX Blue comes with the EMC Support you would expect, 3 years with phone home capabilities.  Within the VSPEX Blue manager interface you will also find the VSPEX Blue Market Place.  The Marketplace is the EMC extension to the standard EVO:Rail management interface.  The market place delivers a central location for extending the capabilities of the deployed infrastructure.  Need additional storage capacity? You can easily download and install EMCs CloudArray and connect your VSPEX Blue appliance to a cloud provider of your choice, more than doubling your usable capacity.  Need advanced recovery services for applications?  Download and install EMC RecoverPoint for VMs for VM level recovery.  Looking for a disk-based backup solution?  Download and install VMware vSphere Data Protection.   The Market plan lays the foundation for additional services and capabilities.

Thanks for Watching, Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

Redefine SAP Landscapes with EMC XtremIO – Webinar 2015-02-12

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Don’t miss next weeks XtremIO Webinar, Redefine SAP Landscapes.  
Thursday, February 12th, 11:00am PST (2:00 EST)
REGISTER HERE

Redefine SAP with EMC XtremIO

Optimizing your SAP application resources to meet critical SLAs has never been more challenging. But did you know that storage is just as critical as software when it comes to improving your overall performance metrics?

Find out if you have a storage bottleneck at our next XtremIO webinar: Redefining SAP Landscapes with All-Flash Arrays.

In this 60-minute session, you will learn how to:

  • Accelerate performance of each SAP application (ECC, BW, CRM) and the interaction between them
  • Improve consolidation techniques to reduce storage space consumption and save costs
  • Lower TCO by using less power and space in your data center
  • Simplify Operations by optimizing your SAP setup (takes under a day), operational processes, data migration and backup procedures.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarracciniRedefine SAP with EMC XtremIO

Inside Flash Episode #19: VMWare Partner Exchange 2015 (NDA Required)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Sam Marraccini Chad Sakac Vmware PEXVMWare Partner Exchange is the go to conference for VMWare Partners; it’s also the perfect opportunity for EMC to update our partner community on the latest product roadmaps and strategies. In fact, there is a full day session every year on the topic, “EMC Update and VMware Partner Exchange 2015 LogoPartner Technology Transfer”. The session features a half day of Chad Sakac covering every product and every roadmap. The session required a signed EMC NDA. Chad blogged about the session here.

Chad was kind enough to spend a few minutes with me after the NDA session! If you are an EMC/VMware partner, this is a CAN’T MISS session!! Make sure you plan accordingly for next year.

Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

Redefine SAP with EMC XtremIO

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC XtremIO Redefine SAPXtremIO is the industry leading All-Flash Storage Array. As I’ve mentioned many times on this blog, Flash is fast and by definition, an “All-Flash Storage” Array will be fast… sub millisecond response time is a given. The addition of Data Services, Compression, and Deduplication at scale without impacting performance is the key to enabling our customers’ application environments. Add to that, space efficient snapshots that provide the same performance as production without impacting production, and now you can truly impact how an application is deployed.

The EMC SAP Solutions Team recently worked directly with an EMC customer to better understand exactly how XtremIO could redefine SAP for them. The White Paper produced provides real-life SAP experiences and reports key SAP specific measurements. You’ll find details for Performance Gains, Consolidation & Operations Efficiencies, Cost Savings and how XtremIO simplified their SAP Deployment. Redefining SAP Infrastructure with XtremIO

Rather than just read the White Paper, I used a recent SAP Week as my opportunity to sit down with one of the authors of the paper. Tim Nguyen is a Global SAP Technology Evangelist and shared some insight into what testing was completed and how the customer benefited from XtremIO. That Video is Episode #18 of InsideFlash.com. You can find the full White Paper “Redefining SAP Infrastructure with EMC XtremIO” here

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

IDC confirms our suspicion… EMC is #1 in Flash Market Share! But the real story is the bigger picture…

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

IDC recently released the “Worldwide All-Flash and Hybrid Flash Array Market: 1H2014 Vendor Shares and Market Outlook,”
Not surprising to anyone here at EMC, EMC is the market share leader in Flash.  In both “All-Flash Array Revenue” and “Hybrid Flash Array Revenue”, shipping over 58PB combined in the first half of 2014. WOW!
According to IDC, the Flash Market, both All-Flash Arrays (AFA) and Hybrid Flash Arrays (HFA), is “ON FIRE!” – exceeding their original 2013 projections.
IDC goes on to conclude that the addition of enterprise features to All-Flash Arrays will be necessary to successfully deploy All-Flash. Exactly! Flash is Media; it’s a way to store data, and yes, it’s fast. But being fast isn’t enough. In order to successfully integrate Flash into the data center, enterprise data services are a MUST! That’s exactly what EMC is focused on, the transforming impact of Flash on the data center.  Transforming economics via Hybrid Flash Arrays, a little Flash still goes a long way, to transforming architecture with the industry leading All-Flash Array XtremIO. The unique scale-out architecture creates a shared memory space across all controllers, delivering performance at scale with all data services all the time. Data services that include deduplication, compression, encryption and revolutionary snap shots that change the way applications are deployed.
The following tables are taken from the IDC Report; they reflect the 1H 2014 market share numbers for both All-Flash Arrays and Hybrid Flash arrays.

IDC Worldwide All-Flash Array
Market Share, 1H14
IDC Worldwide Hybrid Flash Array
Market Share, 1H14
World-Wide All-Flash Array Revenu by Vendor 1H14 World-Wide Hybrid Flash Revenue by Vendor 1H14

 In both cases EMC is the market share leader, 22% and 35% respectively.  Looking a little closer at IDCs numbers it’s clear that the AFA Market is growing, as IDC said – “It’s on Fire”.  It’s also clear that the AFA Market is still dwarfed by the HFA Market.  In the first half of 2014, the Hybrid Flash Array market commanded 90% of external storage revenue.  That said, it’s also clear that the storage industry is evolving to more flash, it will be interesting to compare these numbers to next year and the following.
All-Flash Array - Hybrid Flash Array Revenue 1H2014 PIE
If you combine all of the numbers into a single view, a view of market share across All-Flash Arrays and Hybrid Flash arrays, EMC is obviously the clear leader.  You’ll also notice that the players in the combined market share are the storage venders you’re probably most familiar with.  I put together a quick reference, and what’s most interesting… the “Other HFA” category gets the #3 spot 😉

Why do I point this out?  The EMC Flash Strategy has always been “Flash Everywhere”.  Flash is a component, an ingredient.  It’s the underlying storage architecture and software that delivers the potential of Flash as a media.  Flash has been fundamental to our storage strategy for just about a decade now.  From our hybrid offerings where a little Flash goes a long way, to the now confirmed industry leading All-Flash Array, XtremIO, EMC is committed to leveraging Flash to accelerate an entire storage portfolio.
Combined All-flash and Hybrid Flash Market ShareWhile the All-Flash Array market is an incredible opportunity for EMC and the industry, a well-rounded portfolio will provide the choice needed to deliver the right architecture for the unique needs of our customers’ application deployments.  The EMC Flash Everywhere strategy has always been designed to address all of our customers flash needs, rregardless of application.  For more informaiton be sure to check out http://www.emc.com/storage/flash/index.htm and the latest EMC Pulse Blog on the topic.
Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Happy 1st Birthday XtremIO!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Happy 1st Birthday XtremIO
November 2014 marks the 1st anniversary of the general availability of EMC XtremIO, and what a year it’s been!! From the initial EMC Acquisition announced at EMCWorld 2012, it was clear that XtremIO is different. The architecture was, and still is, fundamentally different than any other storage array on the market. Originally made generally available in November 2013, XtremIO demonstrated early adoption in the Virtual Desktop and Virtual Server space. XtremIO’s always-on inline data deduplication along with scale out architecture, was and is, truly revolutionary in the industry. It provides a platform for successful VDI deployments at scale.

It turns out VDI was just the beginning. With the introduction of XtremIO 3.0 Software in July, our customers immediately started to adopt new features like always-on data compression and space-efficient snapshots that instantly create high performance copies of database platforms without impacting the performance of production. Add to that the entry level 5TB Starter X-Brick and 7-year maintenance price protection and 7 year flash life endurance protection, and you start to get the picture. This is a different storage array.

Happy Birthday Architecture still Matters
So much so that I would argue that XtremIO isn’t about Flash at all. What you may ask… isn’t XtremIO an All-Flash-Array? Yes, of course it is. But the advanced data services and consistent performance capabilities are all related to how data is handled and processed by the core XtremIO software. Software that runs on the controllers providing consistent performance with full data services at scale. Flash just happened to be the media of choice when the core-software was developed. It’s all about XIOS – XtremIO Operating System. Featuring: Content-Based Data Placement, Dual Stage Metadata, XtremIO Data Protection (XDP), and In-Memory Metadata XIOS provided the foundation for additional services like compression and snapshots with more to come.

And that’s really the beauty of XtremIO one year later, and we are just beginning the journey.  Happy 1st Birthday XtremIO!

Oh, and don’t forget the $1,000,000 Guarantee, recently extended!!

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

#InsideFlash Crowed Chat

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Last week I participated in an “#InsideFlash” CrowdChat. Hosted by Wikibon’s Dave Vellante, CrowdChat is basically a virtual event where like-minded people can follow a specific hashtag to share ideas and thoughts on a topic. The #InsideFlash topic was specific to Flash and Oracle (Databases and/or Applications). Dave asked a series of questions allowing anyone to answer or add commentary. CrowdChat is a great format and a great engagement. Thanks for hosting, Dave.

If you are interested, here is the full content of the chat and a link to the source.

Microsoft SQL Server Xtrem Performance and Xtrem Efficiency with XtremIO

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMCs Microsoft Solutions Team recently released a white paper highlighting the benefits of XtremIO combined with Microsoft SQL Server 2012/2014 running in a VMware vSphere environment. Xtrem Performance.  It also represents a crossroads for me personally; after all, I started my blogging over at www.insidethepartnership.com focused on the EMC/Microsoft Partnership. What better way to come full circle than with an Xtrem performance and efficiency white paper.

Looking at common challenges seen by Microsoft SQL Administrators, how can XtremIO accelerate database performance and enable consistent predictable performance at scale while enabling additional functionality?

SQL Server XtremIOLet’s start with performance. Flash is fast, that’s a given, and I’ve blogged about that many times. Delivering consistent performance at scale can be the challenge. XtremIO Scale-Out Architecture proved to deliver consistent sub millisecond latency, consistently and predictably, regardless of how busy the system is and regardless of capacity utilization. XtremIOs unique In-Memory Architecture also proved to deliver additional performance and capacity linearly, ensuring that all X-Bricks in the configuration maintained the same low consistent latency, a key attribute to enable Flash.

Validating performance was a key attribute of the recent whitepaper. Using a standard TPC-E workload (Financial Market Simulation) a single database easily generated 15,000 IOPS at 700 Microsecond (0.7Millisecond) Latency. Remember, that’s with all data services turned on (Thin Provisioned, Protected, Deduplication and Compressed!) That’s the power of In-Memory Metadata. Add 4 more databases (5 total), 57,0000 IOPS, 5 more (10 total) 160,000 IOPS. 11 Hours later… still 160,000 IOPS latency sub millisecond – and that’s NOT “average” latency. That’s Linear Scale! Here is a quick video showing the results of the performance test.

XtremIO, Microsoft SQL Server Performance Test

Performance… Check! What about enhanced efficiencies for Microsoft SQL Server? One of XtremIOs value props is the efficiencies enabled by its in-line data services. Services like Deduplication and Compression that are always-on, always-inline and always in memory, designed to extend the life of Flash and maintain consistent predictable performance. Add to that Writeable Snaps capable of creating many copies of your production database with a small storage footprint (Deduplication/Compression) all maintaining the same performance of production (In-Memory Metadata); thus providing the ability to consolidate the most complex database designs, think test/dev, data warehousing, business intelligence and application workloads environments. That alone has the ability to change the way you design your databases and deploy your applications. Every copy of your database gets the same performance as production, without impacting performance of production. Add to that the fact that Deduplication Rates and Compression will reduce your overall footprint 10 fold (depending on the number of copies). The second demonstration highlights the efficiencies enabled by XtremIO.

XtremIO, Microsoft SQL Server Efficiently Test

Performance… Check! Efficiencies… Check! What about efficiencies and performance or snapshots at full production performance without impacting production? That’s exactly what the third test was designed to prove, and yes, we proved it!

XtremIO, Microsoft SQL Server Efficiently at Performance Test

Download the full whitepaper here!

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

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