Posts Tagged ‘EMC Flash Strategy’

Episode #24: Flash: The Myth, The Media, The Magic

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Dan Cobb is the VP of Flash and Non-Volatile Strategy here at EMC.  Dan’s EMC World Breakout Session Flash: The Myth, The Media, The Magic was standing room only, and very interesting.   I spent some time with Dan on the show floor and asked him about the breakout, and where FLASH is taking us….   Flash is indeed Everywhere, and will continue to help us impact our customer application and business processes.

Inside Flash #24 – Thanks for Watching!

Thanks for Watching, Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

Here is the abstract for Dan’s Breakout

Flash: The Myth, The Media, The Magic Flash adoption continues to accelerate within the data center, with many viable and valuable deployment options and architectures. This session explains the technology foundations and architectural values of flash, and previews the world of next generation non-volatile memories. View Less1 Hour Lecture

Sam Marraccini Dan Cobb EMC World 2015

Hanging out with the beast after theEMC World 2015 Launch

Hanging out with the beast after theEMC World 2015 Launch

Inside Flash with Sam Marraccini: Episode #11: EMC Flash Strategy with FPD SVP & General Manager: Zahid Hussain

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

With the recent acquisition of ScaleIO, the EMC Flash Products Division is creating quite the buzz.  If it wasn’t clear before the ScaleIO acquisition, it should be now.  EMCs Flash strategy is software–  Software to unlock the potential and promise of Flash.  That strategy has served EMC well over the years.  The first ICDA (Integrated Cached Disk Array) introduced in 1990 (the Symmetrix 4200, with a whopping 24GB) was more about software than the hardware of its day, even though 24GB delivered more capacity than any enterprise application could surely need 😉  The real value of that first Symmetrix was, and is, the software.  EMCs Flash portfolio is being built around that same philosophy, software.  The EMC Xtrem Portfolio: XtremSW, XtremIO and ScaleIO: are all changing the way Flash is leveraged in the data center, via software.  XtremSW Caching software at the host.  ScaleIO ECS, Elastic Converged Storage providing Pooling, HA and flexibility to local storage via software, and XtremIO, an all new software defined storage array built from the ground up to take advantage of Flash!  XtremIO will change the game, leveraging software to take advantage of Flash in a completely different way.  Much more on that later this year!

Shortly after EMC officially acquired ScaleIO, I ran into Zahid Hussain.  “Z” is the Senior Vice President and General Manager of the EMCs Flash Products Division.  Who better to get the inside  scoop from!  ‘InsideFlash” is all about getting that inside look at Flash Technologies here at EMC.

Inside Flash: Episode #11 features that interview.  Thanks for watching!   You can contact me directly at sam.marraccini@emc.com, follow me on twitter @SamMarraccini and the blog is www.inisdeflash.com

Sam Marraccini Zahid Hussan

 

Inside Flash: “Flash in a Flash” Special Edition for December 14, 2012.

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Flash, Flash, Flash!!! Everyday all day, that’s my life these days! Flash across the infrastructure based on application needs! But, what does that mean? It would be easy to put Flash drives in an existing array, repackage it and call it an All Flash Array. Flash provides the ability to fundamentally change the way we look at storage. The key to the strategy is the SOFTWARE!! The integrated software will provide the intelligence necessary to best leverage the capabilities of Flash.  Flash in a Flash

The Flash Strategy is about choice and intelligence. The right hardware solution based on your application needs, along with the software to take full advantage of the power of Flash.

Thanks for watching insideflash.emc.com.

Questions/Comments? Contact me directly at sam.marraccini@emc.com and thanks for
watching insideflash.emc.com

flash in a flash

Thunder, Lightning and XtremIO… A storm is a brewing, and we’re just getting started!

As a long time EMCer, last week’s earning announcement came as no surprise, EMC Reports 19% Increase in Second-Quarter Profit and Achieves 10% Growth in Quarterly Revenue (The 1oth Consecutive Quarter of Double-Digit Year-over-Year Growth). As is typical for any EMCer, when the prior quarter earnings are announced, we are well into the next quarter…

This quarter was a little different. Sure, EMC pre-announced earnings along with some organizational changes, but even those types of changes can be expected. What I didn’t expect was for the newly appointed EMC President, COO & CFO, David Goulden to review the EMC Flash Strategy during the investor call. This is the strategy that I have personally been evangelizing for the better part of a year now. Here is the audio and slide directly from the Earnings Call:

If you’re interested in the entire Q2/2012 EMC financial results, it’s archived along with all of the others over at www.emc.com/ir

The key to the story is simple, leverage industry leading technologies combined with what I call the EMC Patent wall. If you’ve ever toured an EMC Facility in Hopkinton, you undoubtedly walked past a wall full of EMC Patents, that intellectual property allows EMC engineers to leverage EMCs heritage. That allows us to quickly take technologies from one business unit and apply it to another.

When Mr. Goulden refers to the second half support of ‘In-line Dedup”, it’s easy to see how impressive the patent wall is. EMCs patent library includes patents from all EMC Acquisitions. As you could imagine Dedup is just the beginning. The EMC Product portfolio is also highlighted. As previously reviewed here at insideflash.emc.com EMC was first to ship Enterprise Flash Technologies into our existing arrays back in 2008. That Hybrid array continues to support our customers today and is the best fit for mixed workloads. A little Flash here goes a long way to reducing cost and increasing performance.

While some workloads may require very low latency with 100% of data being considered hot (think large scale VDI deployments 100s of thousands of seats), that’s where an all Flash array fits the portfolio and why EMC acquired XtremIO earlier this year. On the server side we have VFCache, (or as know before GA, Lightning). What follows lightning? Thunder of course, thunder epresenting Server Network Flash leveraging the same EMC VFCache Software via a high speed PCIe based network!

Four categories of Flash, and EMC has an integrated product across all four areas!! Tell me a little more about your application, and we’ll make sure your environment is optimized for cost and performance…. Or with Fully Automated Storage Tiering, we can allow the infrastructure to tune itself based on workload patterns…

Questions/Comments? Contact me directly at sam.marraccini@emc.com and thanks for watching insideflash.emc.com. Much more to come so see you next time, in the Flash lane!!!

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