Posts Tagged ‘All Flash Array’

2016 is the Year of Flash, 10 Reasons Why!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

It’s amazing to watch the evolution of Flash Storage.  From early development in the 1980s to the arrival in enterprise storage systems in 2008, all along people have predicted the year of Flash!  Well, I believe that we can say 2016 is the year of Flash!

2016 The Year of All Flash for Primary Storage

2016 The Year of All Flash for Primary Storage

Why?  Here are 10 reasons 2016 is different than previous years… Flash is the new normal, no longer disruptive!

#1 – The Evolution of Flash Storage goes Vertical:  NAND Flash manufacturers have reached the limits of traditional 2 dimensional manufacturing capabilities; you just can’t get any smaller on the physical silicon.  What next?  3D NAND, build up!  Density will continue to increase!.

#2 Economics of Scale: As NAND Manufacturers switch to 3D NAND, economies of scale will continue to drive adoption and evolution, reducing price.

#3 Flash is Everywhere: Smart Phones, Solid State Disk Drive (SSDs) and Consumer Tablets, in that order, are the biggest consumers of Flash on the planet.

#4 Not just for the Enterprise: Flash was first introduced into enterprise storage systems in 2008 by EMC.  At that point, only the most demanding, revenue generating workloads could justify the added cost.  Economies of scale have completely changed that equation.  Flash is now the go to storage media for any size data center.

#5 Nand Manufacturers are Gearing Up: Back in 2013, NAND manufacturers started the process of changing facilities to support manufacturing of 3D NAND over traditional 2D.  The last of those facilities are now coming on line and producing 3D Flash.

#6 Performance, Low Latency now a Given: Flash has changed the storage conversation forever; Disk Performance and Latency are no longer a competitive differentiator for anyone.  They are table stakes, what your storage software and architecture provide matters most.

#7 Environmental Impacts: The obvious benefits: Less power, less cooling, more reliable (less replacement costs).  The less obvious benefits: Data Reduction (Compression/Deduplication), Increased CPU Utilization, Less Data Copies (Single Source)

#8 Tiers of Flash now a Reality: While TLC represents the future of Flash Storage, tiers of Flash, much like tiers of spinning disk, provide the ability to create capacity tiers between SLC, MLC and 3D NAND.

#9 The 16TB Drive: The introduction of the 16TB 2.5” 3DNAND SSD represents The tipping point, the largest capacity drive in the world is now Flash!  And it will soon be eclipsed by the 32TB 2.5” Drive – The Future is Now!

#10 Flash as Memory – The Future is Bright:  Storage Class Memory.. .When memory and storage mix! RRAM (Resistive RAM), PC-RAM (Phase-change RAM) – This is gonna get good!!!

EMC The Source Podcast

Still don’t believe me?  Stay tuned to insideflash.emc.com as the flash evolution continues.  And be Sure to check out EMC The Source Podcast, your Source for EMC Products Technologies and Solutions.  Don’t miss “EMC The Source” app in the App Store.  Be sure to subscribe to

The Source Podcast on iTunes or Stitcher Radio and visit the official blog at thesourceblog.emc.com

Inside Flash Episode #23: XtremIO Oracle Database Consolidation

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

XtremIO Oracle Database Consolidation with Sam Lucido: When the EMC Global Solutions Team set out to demonstrate the Oracle Database consolidation capabilities of XtremIO, they had three primary goals.

  • Simplify database consolidation – consolidate mixed-workload, test/dev with performance at scale.
  • Maximize DBA Productivity – simplify provisioning, reduce downtime and accelerate testing
  • Gain greater business insight – Run faster, more queries, more users, more value to business.

The resulting whitepaper, Oracle Database Consolidation with XtremIO  provides details on the configuration, architecture and software featured leveraged in the testing, including: Inline Data Reduction, Thin Provisioning, inline data compression and snapshots.   I had the opportunity to talk to Sam Lucido about the results of the whitepaper, XtremIO Oracle, at EMC World 2015.  Sam is a fellow EMC Elect Member, and I spotted him hanging out in the EMC Elect lounge and grabbed my camera.  Don’t forget to check out the DBA Society www.emc.com/DBASociety.

Inside Flash #23 – Thanks for Watching!

Thanks for Watching, Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

samandsam XtremIO Oracle

Sam Marraccini and Sam Lucido talk XtremIO and Oracle at EMC World 2015 #EMCElect

Hanging out with the beast after theEMC World 2015 Launch

Hanging out with the beast after theEMC World 2015 Launch

Redefine SAP with EMC XtremIO

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC XtremIO Redefine SAPXtremIO is the industry leading All-Flash Storage Array. As I’ve mentioned many times on this blog, Flash is fast and by definition, an “All-Flash Storage” Array will be fast… sub millisecond response time is a given. The addition of Data Services, Compression, and Deduplication at scale without impacting performance is the key to enabling our customers’ application environments. Add to that, space efficient snapshots that provide the same performance as production without impacting production, and now you can truly impact how an application is deployed.

The EMC SAP Solutions Team recently worked directly with an EMC customer to better understand exactly how XtremIO could redefine SAP for them. The White Paper produced provides real-life SAP experiences and reports key SAP specific measurements. You’ll find details for Performance Gains, Consolidation & Operations Efficiencies, Cost Savings and how XtremIO simplified their SAP Deployment. Redefining SAP Infrastructure with XtremIO

Rather than just read the White Paper, I used a recent SAP Week as my opportunity to sit down with one of the authors of the paper. Tim Nguyen is a Global SAP Technology Evangelist and shared some insight into what testing was completed and how the customer benefited from XtremIO. That Video is Episode #18 of InsideFlash.com. You can find the full White Paper “Redefining SAP Infrastructure with EMC XtremIO” here

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Inside Flash with Sam Marraccini: Episode #16: Josh Goldstein XtremIO – VMWorld 2014

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

It’s hard to believe, but it has been a full year since InsideFlash Episode #13 when I last interviewed Josh Goldstein. Josh is the VP of Product Management & Marketing for XtremIO. A year ago at VMWorld 2013, XtremIO was in Directed Availability, and everyone wanted to know what exactly EMC was working on. The primary focus of XtremIO then was Virtual Desktop Infrastructure, VDI. The always on in-line deduplication at memory speeds made VDI a natural fit for XtremIO, and it continues to be a great use case.

Fast forward 12 months to VMWorld 2014, and XtremIO is the #1 All-Flash-Array in the market – Customers are voting with their budget – $300 million annual run rate – the fastest growing storage array in history, but the growth has been much more than sales. Additional functionality has directly resulted in additional use cases and customer deployments. The introduction of XIOS 2.4 introduced snapshots and XIOS 3.0 introduces in-line compression with NO performance impact. Expanding customer value beyond VDI, snapshots can directly impact how applications are deployed. By providing full performance to test/dev copies, customers can impact application deployment cycles and upgrades. Adding compression on top of deduplication further reduces the amount of data stored on Flash, extending the overall value proposition.

All that and we are just getting started. Here is my interview with Josh from VMWorld 2014.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Sam Marraccini John Goldstein Vmworld 2014

Why All Flash Arrays Now? The latest “Big Idea”

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

We talk about it all the time, Flash is transforming IT. It’s transforming the way we work, the way we network, the way we shop, and the way we communicate. That technology is at the breaking point of new IT infrastructure. Do you understand how? The latest EMC Education Series “Big Ideas” looks at the case for all Flash. Why All Flash Arrays Now? It’s a great look at what has been happening in the industry and why EMC is leading the way!

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

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