Archive for the ‘XtremIO’ Category

IDC confirms our suspicion… EMC is #1 in Flash Market Share! But the real story is the bigger picture…

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

IDC recently released the “Worldwide All-Flash and Hybrid Flash Array Market: 1H2014 Vendor Shares and Market Outlook,”
Not surprising to anyone here at EMC, EMC is the market share leader in Flash.  In both “All-Flash Array Revenue” and “Hybrid Flash Array Revenue”, shipping over 58PB combined in the first half of 2014. WOW!
According to IDC, the Flash Market, both All-Flash Arrays (AFA) and Hybrid Flash Arrays (HFA), is “ON FIRE!” – exceeding their original 2013 projections.
IDC goes on to conclude that the addition of enterprise features to All-Flash Arrays will be necessary to successfully deploy All-Flash. Exactly! Flash is Media; it’s a way to store data, and yes, it’s fast. But being fast isn’t enough. In order to successfully integrate Flash into the data center, enterprise data services are a MUST! That’s exactly what EMC is focused on, the transforming impact of Flash on the data center.  Transforming economics via Hybrid Flash Arrays, a little Flash still goes a long way, to transforming architecture with the industry leading All-Flash Array XtremIO. The unique scale-out architecture creates a shared memory space across all controllers, delivering performance at scale with all data services all the time. Data services that include deduplication, compression, encryption and revolutionary snap shots that change the way applications are deployed.
The following tables are taken from the IDC Report; they reflect the 1H 2014 market share numbers for both All-Flash Arrays and Hybrid Flash arrays.

IDC Worldwide All-Flash Array
Market Share, 1H14
IDC Worldwide Hybrid Flash Array
Market Share, 1H14
World-Wide All-Flash Array Revenu by Vendor 1H14 World-Wide Hybrid Flash Revenue by Vendor 1H14

 In both cases EMC is the market share leader, 22% and 35% respectively.  Looking a little closer at IDCs numbers it’s clear that the AFA Market is growing, as IDC said – “It’s on Fire”.  It’s also clear that the AFA Market is still dwarfed by the HFA Market.  In the first half of 2014, the Hybrid Flash Array market commanded 90% of external storage revenue.  That said, it’s also clear that the storage industry is evolving to more flash, it will be interesting to compare these numbers to next year and the following.
All-Flash Array - Hybrid Flash Array Revenue 1H2014 PIE
If you combine all of the numbers into a single view, a view of market share across All-Flash Arrays and Hybrid Flash arrays, EMC is obviously the clear leader.  You’ll also notice that the players in the combined market share are the storage venders you’re probably most familiar with.  I put together a quick reference, and what’s most interesting… the “Other HFA” category gets the #3 spot 😉

Why do I point this out?  The EMC Flash Strategy has always been “Flash Everywhere”.  Flash is a component, an ingredient.  It’s the underlying storage architecture and software that delivers the potential of Flash as a media.  Flash has been fundamental to our storage strategy for just about a decade now.  From our hybrid offerings where a little Flash goes a long way, to the now confirmed industry leading All-Flash Array, XtremIO, EMC is committed to leveraging Flash to accelerate an entire storage portfolio.
Combined All-flash and Hybrid Flash Market ShareWhile the All-Flash Array market is an incredible opportunity for EMC and the industry, a well-rounded portfolio will provide the choice needed to deliver the right architecture for the unique needs of our customers’ application deployments.  The EMC Flash Everywhere strategy has always been designed to address all of our customers flash needs, rregardless of application.  For more informaiton be sure to check out http://www.emc.com/storage/flash/index.htm and the latest EMC Pulse Blog on the topic.
Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Happy 1st Birthday XtremIO!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Happy 1st Birthday XtremIO
November 2014 marks the 1st anniversary of the general availability of EMC XtremIO, and what a year it’s been!! From the initial EMC Acquisition announced at EMCWorld 2012, it was clear that XtremIO is different. The architecture was, and still is, fundamentally different than any other storage array on the market. Originally made generally available in November 2013, XtremIO demonstrated early adoption in the Virtual Desktop and Virtual Server space. XtremIO’s always-on inline data deduplication along with scale out architecture, was and is, truly revolutionary in the industry. It provides a platform for successful VDI deployments at scale.

It turns out VDI was just the beginning. With the introduction of XtremIO 3.0 Software in July, our customers immediately started to adopt new features like always-on data compression and space-efficient snapshots that instantly create high performance copies of database platforms without impacting the performance of production. Add to that the entry level 5TB Starter X-Brick and 7-year maintenance price protection and 7 year flash life endurance protection, and you start to get the picture. This is a different storage array.

Happy Birthday Architecture still Matters
So much so that I would argue that XtremIO isn’t about Flash at all. What you may ask… isn’t XtremIO an All-Flash-Array? Yes, of course it is. But the advanced data services and consistent performance capabilities are all related to how data is handled and processed by the core XtremIO software. Software that runs on the controllers providing consistent performance with full data services at scale. Flash just happened to be the media of choice when the core-software was developed. It’s all about XIOS – XtremIO Operating System. Featuring: Content-Based Data Placement, Dual Stage Metadata, XtremIO Data Protection (XDP), and In-Memory Metadata XIOS provided the foundation for additional services like compression and snapshots with more to come.

And that’s really the beauty of XtremIO one year later, and we are just beginning the journey.  Happy 1st Birthday XtremIO!

Oh, and don’t forget the $1,000,000 Guarantee, recently extended!!

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

#InsideFlash Crowed Chat

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Last week I participated in an “#InsideFlash” CrowdChat. Hosted by Wikibon’s Dave Vellante, CrowdChat is basically a virtual event where like-minded people can follow a specific hashtag to share ideas and thoughts on a topic. The #InsideFlash topic was specific to Flash and Oracle (Databases and/or Applications). Dave asked a series of questions allowing anyone to answer or add commentary. CrowdChat is a great format and a great engagement. Thanks for hosting, Dave.

If you are interested, here is the full content of the chat and a link to the source.

Microsoft SQL Server Xtrem Performance and Xtrem Efficiency with XtremIO

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMCs Microsoft Solutions Team recently released a white paper highlighting the benefits of XtremIO combined with Microsoft SQL Server 2012/2014 running in a VMware vSphere environment. Xtrem Performance.  It also represents a crossroads for me personally; after all, I started my blogging over at www.insidethepartnership.com focused on the EMC/Microsoft Partnership. What better way to come full circle than with an Xtrem performance and efficiency white paper.

Looking at common challenges seen by Microsoft SQL Administrators, how can XtremIO accelerate database performance and enable consistent predictable performance at scale while enabling additional functionality?

SQL Server XtremIOLet’s start with performance. Flash is fast, that’s a given, and I’ve blogged about that many times. Delivering consistent performance at scale can be the challenge. XtremIO Scale-Out Architecture proved to deliver consistent sub millisecond latency, consistently and predictably, regardless of how busy the system is and regardless of capacity utilization. XtremIOs unique In-Memory Architecture also proved to deliver additional performance and capacity linearly, ensuring that all X-Bricks in the configuration maintained the same low consistent latency, a key attribute to enable Flash.

Validating performance was a key attribute of the recent whitepaper. Using a standard TPC-E workload (Financial Market Simulation) a single database easily generated 15,000 IOPS at 700 Microsecond (0.7Millisecond) Latency. Remember, that’s with all data services turned on (Thin Provisioned, Protected, Deduplication and Compressed!) That’s the power of In-Memory Metadata. Add 4 more databases (5 total), 57,0000 IOPS, 5 more (10 total) 160,000 IOPS. 11 Hours later… still 160,000 IOPS latency sub millisecond – and that’s NOT “average” latency. That’s Linear Scale! Here is a quick video showing the results of the performance test.

XtremIO, Microsoft SQL Server Performance Test

Performance… Check! What about enhanced efficiencies for Microsoft SQL Server? One of XtremIOs value props is the efficiencies enabled by its in-line data services. Services like Deduplication and Compression that are always-on, always-inline and always in memory, designed to extend the life of Flash and maintain consistent predictable performance. Add to that Writeable Snaps capable of creating many copies of your production database with a small storage footprint (Deduplication/Compression) all maintaining the same performance of production (In-Memory Metadata); thus providing the ability to consolidate the most complex database designs, think test/dev, data warehousing, business intelligence and application workloads environments. That alone has the ability to change the way you design your databases and deploy your applications. Every copy of your database gets the same performance as production, without impacting performance of production. Add to that the fact that Deduplication Rates and Compression will reduce your overall footprint 10 fold (depending on the number of copies). The second demonstration highlights the efficiencies enabled by XtremIO.

XtremIO, Microsoft SQL Server Efficiently Test

Performance… Check! Efficiencies… Check! What about efficiencies and performance or snapshots at full production performance without impacting production? That’s exactly what the third test was designed to prove, and yes, we proved it!

XtremIO, Microsoft SQL Server Efficiently at Performance Test

Download the full whitepaper here!

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Inside Flash with Sam Marraccini: Episode #16: Josh Goldstein XtremIO – VMWorld 2014

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

It’s hard to believe, but it has been a full year since InsideFlash Episode #13 when I last interviewed Josh Goldstein. Josh is the VP of Product Management & Marketing for XtremIO. A year ago at VMWorld 2013, XtremIO was in Directed Availability, and everyone wanted to know what exactly EMC was working on. The primary focus of XtremIO then was Virtual Desktop Infrastructure, VDI. The always on in-line deduplication at memory speeds made VDI a natural fit for XtremIO, and it continues to be a great use case.

Fast forward 12 months to VMWorld 2014, and XtremIO is the #1 All-Flash-Array in the market – Customers are voting with their budget – $300 million annual run rate – the fastest growing storage array in history, but the growth has been much more than sales. Additional functionality has directly resulted in additional use cases and customer deployments. The introduction of XIOS 2.4 introduced snapshots and XIOS 3.0 introduces in-line compression with NO performance impact. Expanding customer value beyond VDI, snapshots can directly impact how applications are deployed. By providing full performance to test/dev copies, customers can impact application deployment cycles and upgrades. Adding compression on top of deduplication further reduces the amount of data stored on Flash, extending the overall value proposition.

All that and we are just getting started. Here is my interview with Josh from VMWorld 2014.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Sam Marraccini John Goldstein Vmworld 2014

VMworld2014 – Wednesday & Thursdays Game Plan

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Wednesday & Thursday VMworld Game Plan! (8/27 & 8/28)

Tuesdays EMC booth “meet-up” with Chad was EPIC! Featuring not one, but two music videos and lots of customer questions! Along with a familiar looking guy who’s just stuck in the 70s. (See Below) If you missed it, make sure you visit the EMC booth at 12:55 Today (Wednesday) when Chad takes questions about “Redefining Hybrid Cloud”. VMWorld 2014 - Wednesday Game Paln

Did you miss it? Don’t miss today’s (Wednesday’s) “meet-up” in the EMC Booth at 12:55pm – “Ask Chad” – Hybrid Cloud and Software defined Storage Solutions.

And Don’t miss the other EMC Breakouts at VMworld2014

  • “Automating Networking and Security Services with NSX for vSphere and vCenter Orchestrator (vCO)” hosted by Adam Wagner (ID NET1861, WED Aug27,8:00am)
  • “Oracle 12c Multitenancy vs. OS-Level Virtualization (ala VMware vSphere): A Balanced Comparison hosted by Jeff Browning. (ID VAPP2272, WED Aug27, 10:00am & THU August 28th 12:00noon)
  • “The Impact of Flash on virtual servers, databases and virtual desktops”: hosted by Itzik ReichField (ID EUC2712-SPO, WED Aug27, 12:30pm
  • “How to Build and Deploy a Well Run Hybrid Cloud” hosted by Tyler Britten & Rick Scherer (ID INF3037-SPO, THU Aug27, 2:30pm
  • “Virtualize Active Directory, the Right Way.” hosted by Matt Liebowitz & Deji Akomolafe (ID VAPP1340, THU Aug28, 10:30am

You can reach me directly @SamMarraccini see you later today!

#FlashLane is that Sam?

#FlashLane World Premier

 

VMworld 2014, Life in the #FlashLane

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

VMworld 2014, Day one! Life in the #Flashlane

What an absolute blast making that video! #FlashLane More to come!

Be sure to stop by the EMC Booth and don’t miss today’s EMC breakout sessions.

MONDAY 8/25

  • “The Insider Threat and the Cloud” The Harsh Reality in the Wake of Recent Security Breaches”, hosted by Davi Ottenheimer, Senior Director of Trust, EMC. (ID SEC2296,MON Aug25, 11:00am)
  • “Building ITaaS – A Self Service Framework for IT Administrators”, hosted by Darryl Smith & David Atkins. (ID MGT3041,MON Aug25, 11:03am)
  • “CareSystems Automation: Storage and Service Tiering in Enterprise Healthcare”, hosted by Daniel Stafford & Jonathan Miller. (ID BCO2649, MON Aug25, 12:30am
  • “Virtualizing SAP: Design Gidelines and How They Are Used in EMCs Successful SAP Implementation”, hosted by Kenneth Paul & Vas Milra (ID VAPP2309,MON Aug25, 1:00pm)
  • “Ask the Experts vBloggers”, featuring Chad Sakac & Rich Scherer. (ID SEC2296,MON Aug25, 5:30pm
  • “Scripting and Programming Cloud Automation – The How to Power Hour”, hosted by Magnus Nilsson, Clint Kitson & Matt Cowger. (ID INFO3014-SPO,MON Aug25, 5:30pm

 

#FlashLane World Premier

The Latest Big Ideas: Demystifying Garbage Collection

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Flash has the capability to fundamentally change the data center; I’ve blogged about that many times. While eliminating the rotational delay and seek-time of traditional spinning disk drives, Flash brings new caveats. Memory Management and Garbage Collection for example, are caveats that traditional storage architectures aren’t designed to address. By designing an architecture purpose-built for Flash, those caveats can be clearly accounted for. The latest “Big Ideas” video covers the Garbage Collection process and what EMC has done with our Purpose Built All-Flash-Array to directly account for the process. XtremIO is designed from the ground up for Flash. Addressing Garbage Collection was a consideration from day 1, not an afterthought. EMC continues to lead the way!

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

EMC World 2014: Things Just keep getting Flashier, See you in Vegas!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC World 2014Hard to believe, but EMC World 2014 is just two short weeks away! You can imagine the amount of last minute preparation happening behind the scenes. The amount of energy, passion and enthusiasm that goes into EMC World is just amazing to me! It’s something that I’m proud to be a part of. EMC World 2014 is once again at the Las Vegas Venetian, May 5-8th. A few weeks ago, the EMC World 2014 Session Catalog went live. Currently listing an all-time record of 386 sessions: General sessions, labs, super sessions, birds-of-a-feather, and instructor led hands-on labs.. EMC World is the place to be to continue your transformation and re-define IT.

My participation at EMC World has increased significantly over previous years. In fact, if you do a search for “FLASH” in the session catalog you’ll find “Life in the Flash Lane”: Monday and Wednesday 8:30am presented by, yours truly. If you’re attending EMC World, be sure to stop by and say hi as we look at how Flash is transforming storage architectures across the board. From Hybrid Storage Arrays and Server Flash to Purpose Built All-Flash Arrays that are changing the game! Providing not only performance, but data services that take storage to a new level, a level no other array can achieve. The goal of the session is to set the stage for the other EMC World Flash related sessions… a quick search of the Session Catalog shows nine different sessions with Flash in the title, all showcasing how Flash impacts storage architectures.

Hope to see you at EMC World!! Follow me on twitter @SamMarraccini, and see you in the Bloggers Lounge. Here is a list of Flash related sessions at EMC World 2014!!

Life in the Flash Lane: Featuring yours truly (Monday 8:30am and Thursday 11:30am) What is Flash, and why is it so different? How does it impact existing EMC products and technologies, and how has it enabled a whole new product category? Our customers’ applications demand architecture choice;

VMAX: Flash-Optimized By Design: (Monday 8:30, Thursday 11:30) VMAX has long been the industry-leader for leveraging and exploiting Flash. This session outlines the architectural features of VMAX that allow it to optimally use EFDs. This session covers design and implementation best practices as well as details on the rich set of data services available for your all Flash or hybrid VMAX arrayEMCWorld 2015 - Redefine Flash

Flash 1st Scaling with MCx: (Monday 1:30, Wednesday 4:00) With MCx SSDs are mandatory; HDDs are optional. With EMC’s new FLASH optimized VNX, getting FLASH array performance for your midrange storage needed is now a reality. This session examines what the ‘shift to FLASH’ means for your data center strategy and how you go about building your own FLASH 1st data center strategy on steroids with MCx. Disks? Where we are going, we don’t need disks!

Expanding Roles of Flash for VDI: (Tuesday 8:30, Thursday 8:30) The flexibility of Flash technology is allowing IT organizations to deliver better, faster and more efficient desktop experiences. Learn how EMC solutions can enable the broadest uses of Flash to accelerate the success of your VMware and Citrix VDI deployments, with price points and deployment models that best fit your converged, hyper-converged, all-Flash and software-defined needs.

Rethinking Database Performance For Flash with XtremIO: (Tuesday 3:00, Thursday 10:00) Conventional wisdom with respect to database design and performance can be rethought when leveraging XtremIO all-flash array technology. Learn how to make database environments faster, less expensive, and easier to manage. This session includes real-world customer use cases and Q&A discussion.

Millions of IOPs in a Flash! EMC Solutins Guidelines for Increasing Performance (Birds-of-a-Feather) XtremIO: (Wednesday 1:00) Nearly all Oracle Database customers are seeking to increase the performance of databases deployed in online transaction processing (OLTP) or data warehouse environments. With advancements in flash technology, Oracle customers can significantly boost performance and improve response times. This session reviews tested, proven best practices to use a little flash to dramatically improve Oracle OLTP, DW and mixed workload performance.

XtremIO: The Transformational Technology Inside: (Tuesday 1:30, Wednesday 10:00) This session provides an overview to the EMC XtremIO all-flash scale-out array. Then, the architecture is examined in detail with a compare/contrast to other flash arrays in the market with the goal of helping the audience understand the unique requirements of building an all-flash array, the proper methodology for testing all-flash arrays, and architectural differentiation among flash array features that affect endurance, performance, and consistency.

Deep Dive into VNX MCx Architecture & Adaptive Caching: (Wednesday 10:00, Thursday 1:00) The VNX unleashes the performance of FLASH by rethinking caching, RAID, and active/active dual SP architectures. Learn how VNX eliminates the need for many manual cache settings, while improving performance. Discover how different speed devices share resources, and how VNX improves drive performance.

Delivering On The Promise & Potential of VDI with EMC XtremIO: (Monday 12:00, Wednesday 11:30) VDI projects often stall or fail because their end-user experience, real-world costs, scalability and complexity don’t deliver what IT expected. The root cause for all of these is the storage. This session discusses how XtremIO flash storage technology systematically address every VDI storage requirement and provides an extremely attractive $/desktop. Real-world examples from customers using XtremIO in their environments are provided.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Why All Flash Arrays Now? The latest “Big Idea”

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

We talk about it all the time, Flash is transforming IT. It’s transforming the way we work, the way we network, the way we shop, and the way we communicate. That technology is at the breaking point of new IT infrastructure. Do you understand how? The latest EMC Education Series “Big Ideas” looks at the case for all Flash. Why All Flash Arrays Now? It’s a great look at what has been happening in the industry and why EMC is leading the way!

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

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