Archive for the ‘XtremIO’ Category

XtremIO: Truly Transformation: A conversation with Itzik Reich XtremIO CTO

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

I recently kicked off a project that had been in the works for almost a year, “EMC The Source” Podcast. EMC The Source, is an insiders perspective to EMC products, technologies and solutions.  The Podcast is available via  iTunes or Stitcher Radio and also has an app in the apple store  “EMC The Source”  Be sure to subscribe to get the latest.

Itzik Reich, XtremIO CTO was a recent guest on the podcast.  We spent some time at VMWorld 2015 talking about the transformation capabilities of EMC XtremIO.

Transformation has been at the heartbeat of the EMC XtremIO story since its launch over 2 years ago.  I asked the XtremIO CTO, Itzik Reich (@itzikr) to elaborate.  Itzik presented “Best Practices for Running Virtualized Workloads on All-Flash Arrays” at VMworld 2015.

You can listen to the show below, and don’t forget to subscribe.

The Source: Episode #17 – XtremIO Truly Transformational.

The Source Podcast; Episode #17 – XtremIO Truly Transformational

EMC The Source Podcast is hosted By Sam Marraccini (@SamMarraccini)

Unleash the Beast Roadshow!! – Coming to a City Near You!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Unleash the Beast!!!

The XtremIO “Unleash the Beast” Roadshow is coming to a city near you!

Join us on the Unleash the Beast Tour where you’ll learn how your peers are consolidating, simplifying, and unleashing breakthrough agility with XtremIO all-flash storage. See why XtremIO is the fastest growing enterprise data storage product ever.

Join infrastructure and app teams together to explore best practices that:

  • Solve all SLA challenges with a simple, consistent all-flash array
  • Expand performance and capacity on demand as workloads grow
  • Consolidate all production and non-production application lifecycle copies
  • Lower TCO with a scale-out all-flash array at < $1/GB

2015 North America Tour dates and locations:

  • 22 Oct – Philadelphia, PA
  • 27 Oct – Tysons Corner, VA
  • 28 Oct – Boston, MA
  • 28 Oct – Overland Park, KS
  • 29 Oct – San Antonio, TX
  • 3 Nov-  Denver, CO
  • 4 Nov-  Houston, TX
  • 4 Nov – Livonia, MI
  • 5 Nov – Minneapolis, MN
  • 12 Nov- Newport Beach, CA
  • 8 Dec-  Seattle, WA

Register today!!!

International Dates can be found at the official “Unleash The Beast” web site!

Episode #24: Flash: The Myth, The Media, The Magic

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Dan Cobb is the VP of Flash and Non-Volatile Strategy here at EMC.  Dan’s EMC World Breakout Session Flash: The Myth, The Media, The Magic was standing room only, and very interesting.   I spent some time with Dan on the show floor and asked him about the breakout, and where FLASH is taking us….   Flash is indeed Everywhere, and will continue to help us impact our customer application and business processes.

Inside Flash #24 – Thanks for Watching!

Thanks for Watching, Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

Here is the abstract for Dan’s Breakout

Flash: The Myth, The Media, The Magic Flash adoption continues to accelerate within the data center, with many viable and valuable deployment options and architectures. This session explains the technology foundations and architectural values of flash, and previews the world of next generation non-volatile memories. View Less1 Hour Lecture

Sam Marraccini Dan Cobb EMC World 2015

Hanging out with the beast after theEMC World 2015 Launch

Hanging out with the beast after theEMC World 2015 Launch

Inside Flash Episode #23: XtremIO Oracle Database Consolidation

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

XtremIO Oracle Database Consolidation with Sam Lucido: When the EMC Global Solutions Team set out to demonstrate the Oracle Database consolidation capabilities of XtremIO, they had three primary goals.

  • Simplify database consolidation – consolidate mixed-workload, test/dev with performance at scale.
  • Maximize DBA Productivity – simplify provisioning, reduce downtime and accelerate testing
  • Gain greater business insight – Run faster, more queries, more users, more value to business.

The resulting whitepaper, Oracle Database Consolidation with XtremIO  provides details on the configuration, architecture and software featured leveraged in the testing, including: Inline Data Reduction, Thin Provisioning, inline data compression and snapshots.   I had the opportunity to talk to Sam Lucido about the results of the whitepaper, XtremIO Oracle, at EMC World 2015.  Sam is a fellow EMC Elect Member, and I spotted him hanging out in the EMC Elect lounge and grabbed my camera.  Don’t forget to check out the DBA Society www.emc.com/DBASociety.

Inside Flash #23 – Thanks for Watching!

Thanks for Watching, Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

samandsam XtremIO Oracle

Sam Marraccini and Sam Lucido talk XtremIO and Oracle at EMC World 2015 #EMCElect

Hanging out with the beast after theEMC World 2015 Launch

Hanging out with the beast after theEMC World 2015 Launch

Inside Flash #22: XtremIO 4.0 with Itzik Reich (EMC World 2015)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini
The Beast makes it's debut at EMC World 2015

The Beast makes it’s debut at EMC World 2015

XtremIO continues to break records, and EMC World 2015 continued the streak with the introduction of XtremIO 4.0!  The hardware platform made a grand entrance on the first day of the show; nicknamed “The Beast”, XtremIO introduced new 40TB X-Brick and 8 way scale out cluster support with 16 active controllers.  Those upgrades along with inline data services can deliver over a Petabyte of capacity, all while maintaining sub-millisecond latency you have come to expect from XtremIO.  Not looking for that much capacity?  XtremIO starts at 3TB and provides scale non-disruptively.

Believe it or not, XtremIO is NOT about hardware; it’s about software.  Software designed to take advantage of the latest hardware and transform the way you manage and deploy your business applications.

XtremIO 4.0 "The Beast" Over 50 new features!

XtremIO 4.0: while the Hardware might be considered “The Beast” the “Beauty” is in the over 50 software enhancements.

To help highlight a few of the new software features, I spent some time with Itzik Reich @itzikr at EMC World 2015.

Inside Flash #22 – Thanks for Watching!

Thanks for Watching, Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

Hanging out with the beast after theEMC World 2015 Launch

Hanging out with the beast after theEMC World 2015 Launch

XtremIO Update with Itzik Reich

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

VMware Partner Exchange 2015 LogoEMCs XtremIO was the topic of a breakout session at Vmware Partner Exchange. Itzik Reich presented “Best Practice for Running Virtualized Workloads on All-Flash Arrays”.  Itzik and I spent some time together before his breakout, and it was the perfect opportunity to get a summary of what he planned to present.

VMWare PEX 2014 Session Details.

Best Practices for Running Virtualized Workloads on All-Flash Array

Presenter: Itzik Reich, EMC

Great, your customer have just purchased a shiny new all flash array (AFA), now what? In this session we will learn the reasons for ones of the quickest revolutions that the storage industry have seen in the last 10 years, we will understand the different architectures and the different use cases, we will go through specific use cases pains and how to overcome this, Lastly, we will put an emphasis on specific gotcha’s that AFA possess and how to overcome these, so your customer won’t have to.

Learn how EMC XtremIO is changing the way customers deploy storage and application infrastructure.

Thanks for Watching, Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

Redefine SAP Landscapes with EMC XtremIO – Webinar 2015-02-12

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Don’t miss next weeks XtremIO Webinar, Redefine SAP Landscapes.  
Thursday, February 12th, 11:00am PST (2:00 EST)
REGISTER HERE

Redefine SAP with EMC XtremIO

Optimizing your SAP application resources to meet critical SLAs has never been more challenging. But did you know that storage is just as critical as software when it comes to improving your overall performance metrics?

Find out if you have a storage bottleneck at our next XtremIO webinar: Redefining SAP Landscapes with All-Flash Arrays.

In this 60-minute session, you will learn how to:

  • Accelerate performance of each SAP application (ECC, BW, CRM) and the interaction between them
  • Improve consolidation techniques to reduce storage space consumption and save costs
  • Lower TCO by using less power and space in your data center
  • Simplify Operations by optimizing your SAP setup (takes under a day), operational processes, data migration and backup procedures.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarracciniRedefine SAP with EMC XtremIO

Inside Flash Episode #19: VMWare Partner Exchange 2015 (NDA Required)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Sam Marraccini Chad Sakac Vmware PEXVMWare Partner Exchange is the go to conference for VMWare Partners; it’s also the perfect opportunity for EMC to update our partner community on the latest product roadmaps and strategies. In fact, there is a full day session every year on the topic, “EMC Update and VMware Partner Exchange 2015 LogoPartner Technology Transfer”. The session features a half day of Chad Sakac covering every product and every roadmap. The session required a signed EMC NDA. Chad blogged about the session here.

Chad was kind enough to spend a few minutes with me after the NDA session! If you are an EMC/VMware partner, this is a CAN’T MISS session!! Make sure you plan accordingly for next year.

Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

Disruption, Enabling: The Tides of Change

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

If you followed EMCs latest earning report , Q4/2014 (http://www.emc.com/ir), one thing is clear… XtremIO is a rocket ship! The slide on the right is part of the webcast presentation; the first bullet is just remarkable.XtremIO by the Numbers

“Fastest Growing Product in EMC History”. When you consider all of the products and all of the EMC acquisitions over the years, being the fastest growing product is incredible. Interestingly enough, all of these accomplishments happened in just over a year, since XtremIO GA back in November 2013.

Customers after customer are experiencing firsthand just how XtremIO can change the way applications are deployed. It’s not just storage, its enabling enterprise application deployments that just weren’t possible: In-line data services providing Deduplication and Compression, providing the foundation for revolutionary snapshot capabilities. Yes, I know storage arrays have been doing snapshots for decades so what’s different with XtremIO? Each snapshot gets full production performance without impacting productions, that’s just not possible with a traditional array. Be sure to check out my recent SAP blog for some more detail.

EMC Information infrastructure Mix shiftFlash Storage is creating a disruption in the industry; more importantly, Flash Storage is creating an opportunity. An opportunity to implement new technology to take advantage of Flash. The more you know about XtremIO, the more you realize that Flash is just the storage media – the real value is in architecture providing data services for next generation applications while reducing the overall cost of deploying storage. If you consider Flash and Emerging Storage Platform, it’s interesting to look at another slide from the Q4 earning Call, “EMC Information Infrastructure Mix Shift”. It’s clear that since 2010, “Emerging Storage” is becoming more and more relevant to our customers. While the pie has indeed shifted, what isn’t obvious from this chart is the size of the overall pie. Looking at Q4 2010 vs Q4 2014, Q4/2010 EMCs information Storage revenue was $3.6Billion (Source http://www.emc.com/collateral/corporation/earnings/2010-q4-webcast.pdf) in Q4/2014 that number was $5.3Billion(http://www.emc.com/collateral/corporation/earnings/2014-q4-webcast.pdf), While the tide is changing, EMC is leading the way!

In the context of change and disruption, it is time to “Redefine Simple”!
Attending VMWare Partner Exchange (PEX) next week? If so, look me up and I’ll get you the inside scoop! Twitter @SamMarraccini

Redefine SAP with EMC XtremIO

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC XtremIO Redefine SAPXtremIO is the industry leading All-Flash Storage Array. As I’ve mentioned many times on this blog, Flash is fast and by definition, an “All-Flash Storage” Array will be fast… sub millisecond response time is a given. The addition of Data Services, Compression, and Deduplication at scale without impacting performance is the key to enabling our customers’ application environments. Add to that, space efficient snapshots that provide the same performance as production without impacting production, and now you can truly impact how an application is deployed.

The EMC SAP Solutions Team recently worked directly with an EMC customer to better understand exactly how XtremIO could redefine SAP for them. The White Paper produced provides real-life SAP experiences and reports key SAP specific measurements. You’ll find details for Performance Gains, Consolidation & Operations Efficiencies, Cost Savings and how XtremIO simplified their SAP Deployment. Redefining SAP Infrastructure with XtremIO

Rather than just read the White Paper, I used a recent SAP Week as my opportunity to sit down with one of the authors of the paper. Tim Nguyen is a Global SAP Technology Evangelist and shared some insight into what testing was completed and how the customer benefited from XtremIO. That Video is Episode #18 of InsideFlash.com. You can find the full White Paper “Redefining SAP Infrastructure with EMC XtremIO” here

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

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