Archive for the ‘VMWorld’ Category

Are you Ready for Any? VMworld 2015 Preview!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

VMworld 2015 - Ready for Any!!

Are you “Ready for Any”?  We are!!!   EMC is once again a Diamond Sponsor oVMworld!  The amount of work that goes into an event like VMworld is amazing.  In addition to the EMC Trade Show booth, you will be able to find a Federation Booth, Virtustream and VCE.  EMC is hosting 4 Sponsor Sessions, 12 Selected Sessions and 13 Additional Sessions including EMC along with Self-Paced Hands-on Labs.

If your headed to VMworld here is you inside scope on what EMC has in store!!  Stop by the EMC booth and say hi!  And don’t miss “EMC The Source Podcast” available on EMC The Source on iTunes and EMC The Source podcast on Stitcher Radio.

EMC at VMworld 2015 San Francisco

4 Sponsor Sessions

Mon, Aug 31, 1:30 PM – 2:30 PM | The Bleeding Edge: A Face Melting Technical Smorgasbord of Private, Hybrid and PaaS

Speaker: Chad Sakac, President, Global Systems Engineering

Abstract: As enterprises are furiously competing to maintain relevancy in the market, innovation and business agility are essential aspects of their long-term success. To support that, IT must provide agile, secure, and cost effective services. This is not an easy task, it is critical that you understand the different cloud models and how they correlate to application and business requirements, these are basic fundamentals for your continued success. In this session, we will discuss the Managed Cloud model and how the EMC Federation with Virtustream solutions will complement vCloud Air’s Public Cloud offerings. We will guide you thru the key dimensions you must consider in choosing the right cloud model for your applications. In this session you will also hear about how EMC will enable Cloud Native Apps, the container ecosystem as well as transforming storage and replication through Virtual Volumes and IO Filters. In typical Chad fashion, we’ll get our hands dirty with tons of live demos and we’ll also provide a sneak peek on how Software-Defined Storage solutions are evolving to accommodate these new application and business requirements, from extreme high performance and low latency applications to huge object repositories. You’ll see how you can start using Software-Defined Storage solutions in your environment with just a few simple steps and with no out of pocket cost, by leveraging EMC’s open source offerings.

Mon, Aug, 31, 5:00 PM – 6:00 PM | Learning from the Leading Edge: Real Ways IT is Creating Value with Federation Enterprise Hybrid Cloud

Speaker: Edward Newman, Sr. Director, Cloud Professional Services Portfolio

Abstract: Software-defined data centers are rapidly maturing, and IT organizations are adopting this approach to provide an agile platform for IT as a service and lower operational costs. The questions for many IT organizations now are: how rapidly can I build this? how agile can I become? how much can I save? In this session, we’ll share insights from a range of real-world deployments of the Federation Enterprise Hybrid Cloud solution, which leverages leading-edge technologies from VMware and EMC. Through robust solutions engineering, extensive documentation, and tightly-defined professional services, clients are realizing their software-defined data center in as little as 28 days. We’ll show how the solution operates at a high-level, but leave lots of time to explain the business and technical benefits which EMC Global Services clients are realizing as they create their software-defined data centers.

Wed, Sep 2, 11:30 AM – 12:30 PM | Best Practices for Running Virtualized Workloads on All-Flash Array

Speaker: Itzik Reich, Field CTO

Abstract:  All-Flash Arrays (AFAs) are taking the storage industry by storm. Many customers are leveraging AFAs for virtualizing their data centers, with a majority of them using EMC XtremIO. In this session, we will examine the reasons behind strong adoption of AFAs, discuss similarities and differences between different AFA architectures, and deep dive into specific best practices for the following virtualized use cases:

  1. Databases: how they can benefit from being virtualized on an AFA;
  2. EUC: how VDI 1.0 started, what VDI 3.0 means and how it is applicable for an AFA; and
  3. Generic workloads being migrated to AFAs.

Thurs, Sep 3, 12:00 PM – 1:00 PM  | Desktops, Part Of A Comprehensive Cloud Strategy

Speakers:

Rajeev Dawar, Advisory vSpecialist – Midmarket Select – Central

Tony Foster, Sr. Technical Marketing Manager for EUC Solutions

Abstract:  Are desktop initiatives stalled? Are users wanting their desktops on any device, even their own? Are desktops as part of your app catalog only a dream? In this session learn how you can deliver a well-run End User Computing solution that creates highly automated, self-service desktops and applications securely across all of your users’ devices within an IT-as-a-Service framework.

13 Selected EMC Breakout Sessions

Monday, August 31

12:30 PM – 1:30 PM | Customer Panel: SAP HANA on vSphere Deployments In Technology, Security, Cloud, and Retail Verticals

Tuesday, September 1

11:00 AM – 12:00 PM | Virtualize Active Directory, the Right Way!

Wednesday, September 2

9:00 AM – 10:00 AM | Enterprise Hybrid Cloud – Federal Case Study

9:30 AM – 10:30 AM | Eliminating Performance Bottleneck and Improving Resilience for Your Exchange Infrastructure on vSphere

10:00 AM – 11:00 AM | Run Your Stateless and Stateful Apps in Containers on VMware Infrastructure

10:00 AM – 11:00 AM | Infrastructure Security Panel Discussion

12:30 PM – 1:30 PM | Ask The Expert vBloggers

2:00 PM – 3:00 PM | Ask The Expert Industry Titans

2:00 PM – 3:00 PM | The Art of Elasticity – Customers Journey to Build an In-House Auto Scaling SDDC

2:30 PM – 3:30 PM| Top Guns: A Summary of Interviews with Customers running LargeMission Critical Apps

Thursday, September 3

12:00 PM – 1:00 PM | Infrastructure as Code – Ban Snowflake Deployments

12:00 PM – 1:00 PM | Advanced SQL Server on vSphere

1:30 PM – 2:30 PM | Ask the Cloud Experts Panel Discussion

1:30 PM – 2:30 PM | Virtualized Oracle on All-Flash: A Customers Perspective on Database Performance & Ops

Hands On Labs Experience

Moscone South Esplanade Ball Room
“Can I do my own backups and restores?”  Yes, yes you can.  Learn how you can use the EMC Plugin for vRealize Automation for user level backup and file level restores of your virtual machines.The VMware Hands-On Labs demonstrate the real value of VMware solutions in real time. VMworld attendees gain special access to the latest VMware technologies without requiring the purchase of equipment, software, or licenses. Attendees explore topics such as the Software-Defined Data Center, Enterprise Mobility, and the Hybrid Cloud with a VMware-provided keyboard or their own device, and experiment in the lab for 60-90 minutes. Product experts are on hand to provide one-on-one guidance. After a successful run of the lab, the environment is reset to a fresh state for the next participant.

HOL Availability:

Sun, Aug 30: 9:00 AM – 7:00 PM
Mon, Aug 31: 11:30 AM – 7:00 PM

Tues, Sep 1: 10:30 AM – 6:00 PM

Wed, Sep 2: 8:00 AM – 5:00 PM

Thurs, Sep 3: 8:00 AM – 3:00 PM
 

 

Inside Flash Episode #19: VMWare Partner Exchange 2015 (NDA Required)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Sam Marraccini Chad Sakac Vmware PEXVMWare Partner Exchange is the go to conference for VMWare Partners; it’s also the perfect opportunity for EMC to update our partner community on the latest product roadmaps and strategies. In fact, there is a full day session every year on the topic, “EMC Update and VMware Partner Exchange 2015 LogoPartner Technology Transfer”. The session features a half day of Chad Sakac covering every product and every roadmap. The session required a signed EMC NDA. Chad blogged about the session here.

Chad was kind enough to spend a few minutes with me after the NDA session! If you are an EMC/VMware partner, this is a CAN’T MISS session!! Make sure you plan accordingly for next year.

Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

Inside Flash: Episode #17 VMworld 2014 Recap

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC was once again a Global Diamond Sponsor of VMWorld.  If you made it to San Francisco, you were sure to see the EMC booth front and center in the solutions exchange. You’ll find us in the same spot in Barcelona.

I caught up with @AaronChaisson, @Alxjalmeida and @mcowger and had an opportunity to review some of the highlights of VMWorld 2014.

Get all the latest at winsideflash.emc.com and follow me on twitter @SamMarraccini

 

Inside Flash with Sam Marraccini: Episode #16: Josh Goldstein XtremIO – VMWorld 2014

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

It’s hard to believe, but it has been a full year since InsideFlash Episode #13 when I last interviewed Josh Goldstein. Josh is the VP of Product Management & Marketing for XtremIO. A year ago at VMWorld 2013, XtremIO was in Directed Availability, and everyone wanted to know what exactly EMC was working on. The primary focus of XtremIO then was Virtual Desktop Infrastructure, VDI. The always on in-line deduplication at memory speeds made VDI a natural fit for XtremIO, and it continues to be a great use case.

Fast forward 12 months to VMWorld 2014, and XtremIO is the #1 All-Flash-Array in the market – Customers are voting with their budget – $300 million annual run rate – the fastest growing storage array in history, but the growth has been much more than sales. Additional functionality has directly resulted in additional use cases and customer deployments. The introduction of XIOS 2.4 introduced snapshots and XIOS 3.0 introduces in-line compression with NO performance impact. Expanding customer value beyond VDI, snapshots can directly impact how applications are deployed. By providing full performance to test/dev copies, customers can impact application deployment cycles and upgrades. Adding compression on top of deduplication further reduces the amount of data stored on Flash, extending the overall value proposition.

All that and we are just getting started. Here is my interview with Josh from VMWorld 2014.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Sam Marraccini John Goldstein Vmworld 2014

VMworld2014 – Wednesday & Thursdays Game Plan

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Wednesday & Thursday VMworld Game Plan! (8/27 & 8/28)

Tuesdays EMC booth “meet-up” with Chad was EPIC! Featuring not one, but two music videos and lots of customer questions! Along with a familiar looking guy who’s just stuck in the 70s. (See Below) If you missed it, make sure you visit the EMC booth at 12:55 Today (Wednesday) when Chad takes questions about “Redefining Hybrid Cloud”. VMWorld 2014 - Wednesday Game Paln

Did you miss it? Don’t miss today’s (Wednesday’s) “meet-up” in the EMC Booth at 12:55pm – “Ask Chad” – Hybrid Cloud and Software defined Storage Solutions.

And Don’t miss the other EMC Breakouts at VMworld2014

  • “Automating Networking and Security Services with NSX for vSphere and vCenter Orchestrator (vCO)” hosted by Adam Wagner (ID NET1861, WED Aug27,8:00am)
  • “Oracle 12c Multitenancy vs. OS-Level Virtualization (ala VMware vSphere): A Balanced Comparison hosted by Jeff Browning. (ID VAPP2272, WED Aug27, 10:00am & THU August 28th 12:00noon)
  • “The Impact of Flash on virtual servers, databases and virtual desktops”: hosted by Itzik ReichField (ID EUC2712-SPO, WED Aug27, 12:30pm
  • “How to Build and Deploy a Well Run Hybrid Cloud” hosted by Tyler Britten & Rick Scherer (ID INF3037-SPO, THU Aug27, 2:30pm
  • “Virtualize Active Directory, the Right Way.” hosted by Matt Liebowitz & Deji Akomolafe (ID VAPP1340, THU Aug28, 10:30am

You can reach me directly @SamMarraccini see you later today!

#FlashLane is that Sam?

#FlashLane World Premier

 

VMworld 2014, Life in the #FlashLane

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

VMworld 2014, Day one! Life in the #Flashlane

What an absolute blast making that video! #FlashLane More to come!

Be sure to stop by the EMC Booth and don’t miss today’s EMC breakout sessions.

MONDAY 8/25

  • “The Insider Threat and the Cloud” The Harsh Reality in the Wake of Recent Security Breaches”, hosted by Davi Ottenheimer, Senior Director of Trust, EMC. (ID SEC2296,MON Aug25, 11:00am)
  • “Building ITaaS – A Self Service Framework for IT Administrators”, hosted by Darryl Smith & David Atkins. (ID MGT3041,MON Aug25, 11:03am)
  • “CareSystems Automation: Storage and Service Tiering in Enterprise Healthcare”, hosted by Daniel Stafford & Jonathan Miller. (ID BCO2649, MON Aug25, 12:30am
  • “Virtualizing SAP: Design Gidelines and How They Are Used in EMCs Successful SAP Implementation”, hosted by Kenneth Paul & Vas Milra (ID VAPP2309,MON Aug25, 1:00pm)
  • “Ask the Experts vBloggers”, featuring Chad Sakac & Rich Scherer. (ID SEC2296,MON Aug25, 5:30pm
  • “Scripting and Programming Cloud Automation – The How to Power Hour”, hosted by Magnus Nilsson, Clint Kitson & Matt Cowger. (ID INFO3014-SPO,MON Aug25, 5:30pm

 

#FlashLane World Premier

VMWorld 2014, EMC is back and bigger than ever!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC VMworld 2014

VMWorld 2014, EMC is back and bigger than ever! Working alongside our federation partners, EMC will continue our long standing tradition at VMWorld. You won’t want to miss the EMC Solution Exchange, be sure to stop by the EMC Theater, Ask the Experts, register for great prizes and check out the vLabs in our booth! We will be talking Hybrid Cloud, Redefining Flash and Software Defined Storage. I recently ran into @aaronchaison, fortunately there was a camera nearby; it is AMAZING how much activity is happening as we prep for VMWorld 2014. Get all the latest details www.emc.com/everythingvmware

Wait, did Aaron say 17 breakout sessions? Yes 17! Some of the highlights:

“The impact of Flash on Virtual Servers, Databases and Virtual Desktop Workloads”, hosted by Itzik Reich will cover XtremIO and taking full advantage of Flash for your virtual environment. The session will include real customer examples of virtual server, database, EUC and SAP deployments on XtremIO. Definitely a must see. (ID EUC2712-SPO, Wed Aug27, 12:30pm)

Another interesting session ‘Virtualizing SAP: Design Guidelines and How They Are Used in EMCs Its Successful SAP Implementation”. That is specifically how EMC has internally virtualized and deployed SAP for internal systems. The session will cover guidelines for sizing and architecting an SAP stack on vSphere and how to manage a successful implementation. The internal rollout includes Business Planning and Consolidation (BPC) on HANA, and a new data warehouse (BW) platform all in three months! WOW! (ID EUC2712-SPO, Wed Aug27, 12:30pm)

That’s just the start; check all of them out www.emc.com/everythingvmware and of course you don’t want to miss Chad’s sessions:

Software Defined Storage – What’s Next? (ID INF1864-SPO, Tue Aug26, 4:00pm) & vSphere Storage Best Practices: next-Gen Storage Technologies. (ID STO2496-SPO, Tue Aug26, 6:00pm) Did anyone tell Chad his sessions are back to back?

See you at VMWorld2014!

Redefine Flash! More proof that Architecture Matters!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Redefine Flash! EMCs Flash Strategy is Flash Everywhere, and architecture matters!

Redefine Flash with EMC

Architecture Matters and Storage Architecture has mattered since the first ICDA (Integrated Cache Disk Array) was introduced by EMC in 1990, The Symmetrix 4200 ICDA. It’s interesting to watch the storage industry. New start-ups all claim to have some whiz-bang technology that promises to change everything. Take a minute, step back, take a closer look. They are all rooted in one of the four traditional storage architectures.

Check out Chads detaled review of all four architectures here.

The Four Storage Architectures

A fundamental understanding of storage architectures, and their pros/cons, will help you map the right architecture to YOUR application needs. The architecture conversation has always been the most relevant overarching storage concept, and it’s one you need to understand.

In fact, the conversation is so important EMC dedicated an entire General Session of EMCWorld 2014 to architectures. Area 52 covered the four “traditional” storage architectures and the concept of a fifth emerging architecture, In-Memory IO. I won’t get into the details here, but direct you to “Virtual EMCWorld 2014” replay of Area52, complete with architecture overviews and demonstrations as only “Chad” can deliver. (Click Technical Session and more, then look for Area 52) Don’t restrict yourself to thinking of these architectures as hardware. They can be presented as hardware and/or software, they still share one of the core architecture types.

Yes, Architectures Matters, but what does that have to do with “Flash”? Let’s step back a second. What is “Flash”? In its simplest form, Flash is storage media, fundamentally different than traditional spinning disks. Yes, there are different types of Flash, much like there are different types of spinning disks, all with different capacity, performance and price points. The evolution of each of which will continue. Flash will get faster, denser & cheaper. Spinning disks will continue to get bigger, but performance of spinning disk has hit a physical limit of 15K RPM. You just can’t spin them any faster without jeopardizing data integrity, that’s exactly why Flash is so important today.

So the obvious question is “What’s the best enterprise storage architecture for Flash?” If you’ve been in IT for any amount of time, you know the answer… “It depends”. The follow up question should always be “What’s your workload (Service Level)?”

Flash impacts EVERY storage architecture, and that’s exactly why the EMCs Flash Strategy is “Flash Everywhere”. The key is how Flash is used to impact your application or applications.

EMC Flash Strategy - Flash Everywhere

By creating a Storage Portfolio that spans every service level, EMC is in a unique position to integrate Flash technologies across all storage workloads. If there was a single product, guess what, it would fix everything… or that’s how it would be positioned. By having a portfolio, EMC can look at your problem and recommend the appropriate solution.

Though not specifically called out, an underlying theme of the recent Mega Launch (ML4) was “Flash Everywhere”.

XtremIO 3.0 highlights what’s possible with a scale-out architecture that’s purpose built for Flash, all Flash all the time. Sure XtremIO is fast, it always has been, but XtremIO 3.0 is all about additional always on, in-memory, in-line data services. Compression, on top of existing deduplication, D@RE (data at rest encryption), space efficient snap-shots all with Flash specific data protection (XDP), and everything thin provisioned all the time!

Isilon SmartFlash leverages up to 1PB of Flash as a caching pool to increase performance across every node in the loosely-coupled scale-out architecture, specifically designed for file services. VMAX3 leverages Flash seamlessly with its Service Level Oriented approach, taking FAST (Fully Automated Storage Tiering) to the next level. VMAX3 allows a user to hyper consolidate workloads, while identifying specific service levels for each application. Looking for sub millisecond response time, the Diamond Tier will do the trick, and under the covers your data lives on Flash. The VMAX3 Gold Level is perfectly capable of delivering response times of a few milliseconds, and some of your data will live on Flash.

That really brings us full circle, back to your applications and your workloads! That’s what really matters! Flash enables architectures that enable your applications. For more on EMCs full Flash Product offering, visit the EMC “Redefine Flash” page.

As always, follow me on twitter @SamMarraccini, check out my YouTube channel and if you are headed to VMWorld2014 (San Fran), drop me a tweet and be sure to stop by the EMC Booth!

Inside Flash with Sam Marraccini: Episode #13: Providing the Power behind the VMWorld 2013 vLabs.

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

VMWorld 2013 Barcelona is right around the corner.  A perfect opportunity to take a closer look at the “Hands-on Virtual Labs” from VMWorld 2013. Last month at VMworld 2013 in San Francisco XtremIO provided the power to enable 9,587 vLabs, delivering 85,873 Virtual Machines.  All while providing 100% uptime and ESX data store latency of 200 Microseconds!!!

I took the opportunity to chat with Dave Nicholson, Emerging Technologies Chief Strategist and Josh Goldstein, VP Marketing and Product Management EMC XtremIO. You’ll find both of those interviews and insight in the vlab environment in this episode #13 of InsideFlash.

Josh put together all of the cool facts over at the XtremIO Blog, check it out here.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Sam Marraccini vlabs vmworld 2013

Sam Marraccini Dave Nicholson vlabs vmworld 2013 Sam Marraccini Josh Goldstein vlabs vmworld 2013

XtremIO named 2013 – SSD Brand Leader for All-Flash, SAN SSD Array & “Best in Show” at the 2013 Flash Memory Summit

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini
XtremIO "2013 Brand Leader All Flash SAN SSD"

XtremIO “2013 Brand Leader All Flash SAN SSD”

Redefining the Possible was the theme from the EMC World Flash Key Note this past May. I Know it sounds cliché, but it’s true. XtremIO is rethinking Flash, an innovative approach leveraging software to take advantage of Flash in a way completely different from anyone else in the industry. We have known it here at EMC since the acquisition of XtremIO.

Our feelings were confirmed a few weeks ago at the Flash Memory Summit. IT Brand Pulse named XtremIO the “2013 SSD Brand Leader for all-Flash, SAN SSD Storage Arrays”. Full details of the “Market Leader” report can be found at IT Pulse SAN SSD Market Leader Survey. But the awards didn’t stop there, XtremIO also won the “Best of Show” for the most Innovative Flash Memory Customer Implementation.

Congratulations to the XtremIO Team!!! You can find more details directly from the XtremIO VP of Marketing & Product Management Josh Goldstein at his recent EMC Pulse Blog Here

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