Archive for the ‘Hybrid Flash Array’ Category

Inside Flash Episode #19: VMWare Partner Exchange 2015 (NDA Required)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Sam Marraccini Chad Sakac Vmware PEXVMWare Partner Exchange is the go to conference for VMWare Partners; it’s also the perfect opportunity for EMC to update our partner community on the latest product roadmaps and strategies. In fact, there is a full day session every year on the topic, “EMC Update and VMware Partner Exchange 2015 LogoPartner Technology Transfer”. The session features a half day of Chad Sakac covering every product and every roadmap. The session required a signed EMC NDA. Chad blogged about the session here.

Chad was kind enough to spend a few minutes with me after the NDA session! If you are an EMC/VMware partner, this is a CAN’T MISS session!! Make sure you plan accordingly for next year.

Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

Disruption, Enabling: The Tides of Change

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

If you followed EMCs latest earning report , Q4/2014 (http://www.emc.com/ir), one thing is clear… XtremIO is a rocket ship! The slide on the right is part of the webcast presentation; the first bullet is just remarkable.XtremIO by the Numbers

“Fastest Growing Product in EMC History”. When you consider all of the products and all of the EMC acquisitions over the years, being the fastest growing product is incredible. Interestingly enough, all of these accomplishments happened in just over a year, since XtremIO GA back in November 2013.

Customers after customer are experiencing firsthand just how XtremIO can change the way applications are deployed. It’s not just storage, its enabling enterprise application deployments that just weren’t possible: In-line data services providing Deduplication and Compression, providing the foundation for revolutionary snapshot capabilities. Yes, I know storage arrays have been doing snapshots for decades so what’s different with XtremIO? Each snapshot gets full production performance without impacting productions, that’s just not possible with a traditional array. Be sure to check out my recent SAP blog for some more detail.

EMC Information infrastructure Mix shiftFlash Storage is creating a disruption in the industry; more importantly, Flash Storage is creating an opportunity. An opportunity to implement new technology to take advantage of Flash. The more you know about XtremIO, the more you realize that Flash is just the storage media – the real value is in architecture providing data services for next generation applications while reducing the overall cost of deploying storage. If you consider Flash and Emerging Storage Platform, it’s interesting to look at another slide from the Q4 earning Call, “EMC Information Infrastructure Mix Shift”. It’s clear that since 2010, “Emerging Storage” is becoming more and more relevant to our customers. While the pie has indeed shifted, what isn’t obvious from this chart is the size of the overall pie. Looking at Q4 2010 vs Q4 2014, Q4/2010 EMCs information Storage revenue was $3.6Billion (Source http://www.emc.com/collateral/corporation/earnings/2010-q4-webcast.pdf) in Q4/2014 that number was $5.3Billion(http://www.emc.com/collateral/corporation/earnings/2014-q4-webcast.pdf), While the tide is changing, EMC is leading the way!

In the context of change and disruption, it is time to “Redefine Simple”!
Attending VMWare Partner Exchange (PEX) next week? If so, look me up and I’ll get you the inside scoop! Twitter @SamMarraccini

IDC confirms our suspicion… EMC is #1 in Flash Market Share! But the real story is the bigger picture…

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

IDC recently released the “Worldwide All-Flash and Hybrid Flash Array Market: 1H2014 Vendor Shares and Market Outlook,”
Not surprising to anyone here at EMC, EMC is the market share leader in Flash.  In both “All-Flash Array Revenue” and “Hybrid Flash Array Revenue”, shipping over 58PB combined in the first half of 2014. WOW!
According to IDC, the Flash Market, both All-Flash Arrays (AFA) and Hybrid Flash Arrays (HFA), is “ON FIRE!” – exceeding their original 2013 projections.
IDC goes on to conclude that the addition of enterprise features to All-Flash Arrays will be necessary to successfully deploy All-Flash. Exactly! Flash is Media; it’s a way to store data, and yes, it’s fast. But being fast isn’t enough. In order to successfully integrate Flash into the data center, enterprise data services are a MUST! That’s exactly what EMC is focused on, the transforming impact of Flash on the data center.  Transforming economics via Hybrid Flash Arrays, a little Flash still goes a long way, to transforming architecture with the industry leading All-Flash Array XtremIO. The unique scale-out architecture creates a shared memory space across all controllers, delivering performance at scale with all data services all the time. Data services that include deduplication, compression, encryption and revolutionary snap shots that change the way applications are deployed.
The following tables are taken from the IDC Report; they reflect the 1H 2014 market share numbers for both All-Flash Arrays and Hybrid Flash arrays.

IDC Worldwide All-Flash Array
Market Share, 1H14
IDC Worldwide Hybrid Flash Array
Market Share, 1H14
World-Wide All-Flash Array Revenu by Vendor 1H14 World-Wide Hybrid Flash Revenue by Vendor 1H14

 In both cases EMC is the market share leader, 22% and 35% respectively.  Looking a little closer at IDCs numbers it’s clear that the AFA Market is growing, as IDC said – “It’s on Fire”.  It’s also clear that the AFA Market is still dwarfed by the HFA Market.  In the first half of 2014, the Hybrid Flash Array market commanded 90% of external storage revenue.  That said, it’s also clear that the storage industry is evolving to more flash, it will be interesting to compare these numbers to next year and the following.
All-Flash Array - Hybrid Flash Array Revenue 1H2014 PIE
If you combine all of the numbers into a single view, a view of market share across All-Flash Arrays and Hybrid Flash arrays, EMC is obviously the clear leader.  You’ll also notice that the players in the combined market share are the storage venders you’re probably most familiar with.  I put together a quick reference, and what’s most interesting… the “Other HFA” category gets the #3 spot 😉

Why do I point this out?  The EMC Flash Strategy has always been “Flash Everywhere”.  Flash is a component, an ingredient.  It’s the underlying storage architecture and software that delivers the potential of Flash as a media.  Flash has been fundamental to our storage strategy for just about a decade now.  From our hybrid offerings where a little Flash goes a long way, to the now confirmed industry leading All-Flash Array, XtremIO, EMC is committed to leveraging Flash to accelerate an entire storage portfolio.
Combined All-flash and Hybrid Flash Market ShareWhile the All-Flash Array market is an incredible opportunity for EMC and the industry, a well-rounded portfolio will provide the choice needed to deliver the right architecture for the unique needs of our customers’ application deployments.  The EMC Flash Everywhere strategy has always been designed to address all of our customers flash needs, rregardless of application.  For more informaiton be sure to check out http://www.emc.com/storage/flash/index.htm and the latest EMC Pulse Blog on the topic.
Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Flash and VDI, a marriage made in heaven!?!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Happy New Year!!!  And what a year it’s been, Flash keeps getting cheaper: Moore’s Law (faster & more dense), new Purpose built All Flash Storage Arrays with truly in-line Data Deduplication, and new form factors of Server Flash along with updates to software integrating it all together!  And that’s just some of the developments we’ve seen in 2013.  In the case of these developments, they have all directly impacted planned VDI deployments, or in some cases resurrected failed VDI deployments.  They are all parts of deploying a non-stop production ready and scalable VDI infrastructure. 

Business Case for Virtual DesktopsBut before you jump back on the VDI trail, it’s important to understand your business case for virtual desktops.  Why are you deploying VDI?  What problem are you trying to solve?  Starting with the business case should impact your design, and ultimately make you a success with your business sponsor. 

Like everything in IT, there are Good Use Cases (flexible desktop access with centralized application access) and Bad Use Cases (software licensing & management savings).  One thing is clear, every use case is different.  There is no “One-size-fits-all” approach.  What do your users need?  Non-persistent (Pooled) vs persistent desktops (Dedicated)?  They both cover a unique set of pros and cons that need to be considered, where is the user data, what is the application workload?  All things that need to be considered, all things that require choice in infrastructure.  A service provider deploying tens of thousands of seats in a multi-tenant deployment has much different infrastructure requirements than a remote office/branch office deployment with less than 100 seats.   Having a portfolio capable of scaling and providing the right fit is exactly what EMC provides.

“Flash everywhere” has long been the philosophy here at EMC.  After all, your application requirements, not a vendor’s biases, should dictate how best to leverage the capabilities of Flash to drive the greatest value for you.  Choice is everything, especially for VDI deployments.  Consider a 500 Desktop VDI deployment where accelerating boot time is a key performance consideration.  An architecture where a hybrid storage array with a few Flash drives configured as a Cache could directly address the challenge at hand.   FAST Cache in the EMC VNX Platform can be configured to do exactly that; in fact, the video demonstration below highlights a 500 user Citrix XenDesktop infrastructure when boot time was reduced 44%, with just  TWO Flash drives and a simple FAST Cache enablement.

EMC FAST Cache reduces XenDesktop boot 44% with only two flash drives

Again, back to understanding the full business justification for deploying VDI.   Looking to deploy a scalable solution that can support 2,500 users in only 6U with linearly scalability?  And I mean linear scalability.  2,500 Users in 6U, 5,000 users in 12U….  That’s where a Purpose Built All Flash Array can swallow up any IO storm thrown its way from any deployment model, but also with its real-time inline data reduction can not only handle the workload with ease, but can dramatically reduce the costs per desktop and simplify deployment.  But to do it, you need an array designed for exactly that…  EMCs XtremIO more than covers VDI deployments at scale.  Take a look while EMCs own Chad Sakac hammers a single X-Brick with 2,500 Citrix MCS VDS desktops using LoginVSI.  The results speak for themselves.  Quoting Chad, “Everyone gets an Ultrabook Experience”, and happy users = happy admins.  

Breakthrough Login VSI Benchmark with 2,500 Citrix MCS users

For more details on the advantages of XtremIO for VDI deployments visit www.XtremIO.com/VDI, and if you’re part of the EMC Partner Community or a Citrix Partner attending the Citrix Partner Summit next week stop by the EMC booth.  Let us show you why EMCs full portfolio will allow you to provide the right infrastructure based on your customers’ VDI business goals.  EMC is the solution for VDI!

All that and we haven’t even touched on replication and high availability/disaster recovery, stay tuned to insideflash.emc.com, for a teaser check out http://www.xtremio.com/vplex or ask me at the Citrix Summit 2014 next week.  Follow me on twitter @SamMarraccini to get the latest from Inside Flash, including video highlights from the Citrix Summit

EMC officially acquires ScaleIO: Delivers on Flash.Next Roadmap! (in just 4 months!)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

The EMC Flash.Next launch was just 4 months ago. The March 2013 live webcast introduced the EMC Xtrem Family: XtremSF, XtremSW Cache and XtremIO. XtremSW Cache continues to combine the performance of server side flash with the protection of an enterprise storage array. I blogged then that the difference was in the “Software” and that’s even more evident after this morning’s acquisition of ScaleIO.

EMC Flash.Next Future, Delivered via XtremSW Cache 2.0 and ScaleIO (only 4 months later)

EMC Flash.Next Future, Delivered via XtremSW Cache 2.0 and ScaleIO (only 4 months later)

There was an interesting “Future Direction” slide provided in the content of the flash.next launch back in March. The Future included software for Caching (Shared Storage Cache Coherency) and Direct Attached Storage (High Availability and Pooling). As previously mentioned on this blog, Shared Storage Cache Coherency will be one of the many new features
of XtremSW Cache 2.0 (GA Q3/13). I spent some time at EMC World eviewing some of the new features of XtremSW Cache 2.0.

What wasn’t addressed was the functionality promised for Local Storage (DAS), High Availability and Pooling. That was directly addressed with today’s acquisition.

ScaleIO ECS (Elastic Converged Storage) provides a software layer to abstract local flash storage. That abstracted storage can now be shared across standard ethernet scaleio interconnects to provide an “ECS Block” device. So having the ECS client installed on 10 servers, each with a 2.2TB local XtremSF card, would yield 22TB of capacity in the storage pool. Capacity in each node can differ and there is no tie to the hardware, providing a truly hardware agnostic approach. Data is protected against disk and node failures, and striped for maximum performance. The elasticity comes in as you add nodes to the pool; nodes can be added and removed on the fly during I/O operations.  When new nodes are added, data is balanced across the new nodes, providing a scalable architecture. With Performance QoS controls, Encryption at Rest, Snapshots and Thin Provisioning, ScaleIO brings functionality to local flash devices. A perfect addition to the EMC XtremSW Suite.

xtremportfolioSoftware enables the infrastructure, but it’s the application that requires the infrastructure.So, in reality this is all about the application. Next generation web architectures require scale. To get that scale and ultra-low latency, some architectures have moved to deployment on local PCIe Flash devices. Providing the lowest possible latency and highest possible IO, exactly what EMCs XtremSF is designed for. However, the tradeoff is the loss of advanced data services, services our customers have come to expect from EMCs Enterprise storage architectures. EMC XtremSW Cache addresses that issue for application with IO patterns skewed towards reads. ScaleIO brings similar functionality to local storage.

Think about those racks of servers in your web farm, adding ScaleIO software will allow you to bring advanced functionality to those devices.

EMCs Flash Strategy is about Choice! Providing the right architecture for our customers
based on the applications needs, ScaleIO provides another option for protecting
and enabling your application architectures.

Follow me on twitter @SamMarraccini for all the latest, much more to come on insideflash.emc.com

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