Archive for the ‘All-Flash Array’ Category

Flash Storage Meets Persistent Memory – The Modern Data Center Changes Forever!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Flash Memory Summit Time Line

The Flash Memory Summit is an annual gathering of “People Making Flash Products Happen”. The conference was held in Santa Clara August 9-11, 2016. EMC was a premium sponsor of the event, showcasing the latest in ALL-FLASH product design and direction. In addition, EMC was invited to participate in the General Keynote Sessions.

EMC The Source Podcast Episode #56 - Flash Memory Summit 2016

EMC Fellow, Vice President of Emerging Media and friend of EMC The Source Podcast, Dan Cobb (@dcobbweb), hosted the Keynote – “Flash Storage Meets Persistent Memory – The Modern Data Center Changes Forever!”

I was able to catch up with Dan as he headed into his keynote address. That interview and the full content of the Keynote Session are this week’s EMC The Source Podcast.

Don’t miss “EMC The Source” app in the App Store. Be sure to subscribe to The Source Podcast on iTunes, Stitcher Radio or Google Play and visit the official blog at thesourceblog.emc.com

The Source Podcast: Episode #56: Flash Meets Persistent Memory Danny Cobb, Live from Flash Memory Summit 2016

EMC: The Source Podcast is hosted By Sam Marraccini (@SamMarraccini)

2016 is the Year of Flash, 10 Reasons Why!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

It’s amazing to watch the evolution of Flash Storage.  From early development in the 1980s to the arrival in enterprise storage systems in 2008, all along people have predicted the year of Flash!  Well, I believe that we can say 2016 is the year of Flash!

2016 The Year of All Flash for Primary Storage

2016 The Year of All Flash for Primary Storage

Why?  Here are 10 reasons 2016 is different than previous years… Flash is the new normal, no longer disruptive!

#1 – The Evolution of Flash Storage goes Vertical:  NAND Flash manufacturers have reached the limits of traditional 2 dimensional manufacturing capabilities; you just can’t get any smaller on the physical silicon.  What next?  3D NAND, build up!  Density will continue to increase!.

#2 Economics of Scale: As NAND Manufacturers switch to 3D NAND, economies of scale will continue to drive adoption and evolution, reducing price.

#3 Flash is Everywhere: Smart Phones, Solid State Disk Drive (SSDs) and Consumer Tablets, in that order, are the biggest consumers of Flash on the planet.

#4 Not just for the Enterprise: Flash was first introduced into enterprise storage systems in 2008 by EMC.  At that point, only the most demanding, revenue generating workloads could justify the added cost.  Economies of scale have completely changed that equation.  Flash is now the go to storage media for any size data center.

#5 Nand Manufacturers are Gearing Up: Back in 2013, NAND manufacturers started the process of changing facilities to support manufacturing of 3D NAND over traditional 2D.  The last of those facilities are now coming on line and producing 3D Flash.

#6 Performance, Low Latency now a Given: Flash has changed the storage conversation forever; Disk Performance and Latency are no longer a competitive differentiator for anyone.  They are table stakes, what your storage software and architecture provide matters most.

#7 Environmental Impacts: The obvious benefits: Less power, less cooling, more reliable (less replacement costs).  The less obvious benefits: Data Reduction (Compression/Deduplication), Increased CPU Utilization, Less Data Copies (Single Source)

#8 Tiers of Flash now a Reality: While TLC represents the future of Flash Storage, tiers of Flash, much like tiers of spinning disk, provide the ability to create capacity tiers between SLC, MLC and 3D NAND.

#9 The 16TB Drive: The introduction of the 16TB 2.5” 3DNAND SSD represents The tipping point, the largest capacity drive in the world is now Flash!  And it will soon be eclipsed by the 32TB 2.5” Drive – The Future is Now!

#10 Flash as Memory – The Future is Bright:  Storage Class Memory.. .When memory and storage mix! RRAM (Resistive RAM), PC-RAM (Phase-change RAM) – This is gonna get good!!!

EMC The Source Podcast

Still don’t believe me?  Stay tuned to insideflash.emc.com as the flash evolution continues.  And be Sure to check out EMC The Source Podcast, your Source for EMC Products Technologies and Solutions.  Don’t miss “EMC The Source” app in the App Store.  Be sure to subscribe to

The Source Podcast on iTunes or Stitcher Radio and visit the official blog at thesourceblog.emc.com

Unleash the Beast Roadshow!! – Coming to a City Near You!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Unleash the Beast!!!

The XtremIO “Unleash the Beast” Roadshow is coming to a city near you!

Join us on the Unleash the Beast Tour where you’ll learn how your peers are consolidating, simplifying, and unleashing breakthrough agility with XtremIO all-flash storage. See why XtremIO is the fastest growing enterprise data storage product ever.

Join infrastructure and app teams together to explore best practices that:

  • Solve all SLA challenges with a simple, consistent all-flash array
  • Expand performance and capacity on demand as workloads grow
  • Consolidate all production and non-production application lifecycle copies
  • Lower TCO with a scale-out all-flash array at < $1/GB

2015 North America Tour dates and locations:

  • 22 Oct – Philadelphia, PA
  • 27 Oct – Tysons Corner, VA
  • 28 Oct – Boston, MA
  • 28 Oct – Overland Park, KS
  • 29 Oct – San Antonio, TX
  • 3 Nov-  Denver, CO
  • 4 Nov-  Houston, TX
  • 4 Nov – Livonia, MI
  • 5 Nov – Minneapolis, MN
  • 12 Nov- Newport Beach, CA
  • 8 Dec-  Seattle, WA

Register today!!!

International Dates can be found at the official “Unleash The Beast” web site!

Inside Flash Episode #23: XtremIO Oracle Database Consolidation

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

XtremIO Oracle Database Consolidation with Sam Lucido: When the EMC Global Solutions Team set out to demonstrate the Oracle Database consolidation capabilities of XtremIO, they had three primary goals.

  • Simplify database consolidation – consolidate mixed-workload, test/dev with performance at scale.
  • Maximize DBA Productivity – simplify provisioning, reduce downtime and accelerate testing
  • Gain greater business insight – Run faster, more queries, more users, more value to business.

The resulting whitepaper, Oracle Database Consolidation with XtremIO  provides details on the configuration, architecture and software featured leveraged in the testing, including: Inline Data Reduction, Thin Provisioning, inline data compression and snapshots.   I had the opportunity to talk to Sam Lucido about the results of the whitepaper, XtremIO Oracle, at EMC World 2015.  Sam is a fellow EMC Elect Member, and I spotted him hanging out in the EMC Elect lounge and grabbed my camera.  Don’t forget to check out the DBA Society www.emc.com/DBASociety.

Inside Flash #23 – Thanks for Watching!

Thanks for Watching, Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

samandsam XtremIO Oracle

Sam Marraccini and Sam Lucido talk XtremIO and Oracle at EMC World 2015 #EMCElect

Hanging out with the beast after theEMC World 2015 Launch

Hanging out with the beast after theEMC World 2015 Launch

Redefine SAP Landscapes with EMC XtremIO – Webinar 2015-02-12

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Don’t miss next weeks XtremIO Webinar, Redefine SAP Landscapes.  
Thursday, February 12th, 11:00am PST (2:00 EST)
REGISTER HERE

Redefine SAP with EMC XtremIO

Optimizing your SAP application resources to meet critical SLAs has never been more challenging. But did you know that storage is just as critical as software when it comes to improving your overall performance metrics?

Find out if you have a storage bottleneck at our next XtremIO webinar: Redefining SAP Landscapes with All-Flash Arrays.

In this 60-minute session, you will learn how to:

  • Accelerate performance of each SAP application (ECC, BW, CRM) and the interaction between them
  • Improve consolidation techniques to reduce storage space consumption and save costs
  • Lower TCO by using less power and space in your data center
  • Simplify Operations by optimizing your SAP setup (takes under a day), operational processes, data migration and backup procedures.

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarracciniRedefine SAP with EMC XtremIO

Inside Flash Episode #19: VMWare Partner Exchange 2015 (NDA Required)

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Sam Marraccini Chad Sakac Vmware PEXVMWare Partner Exchange is the go to conference for VMWare Partners; it’s also the perfect opportunity for EMC to update our partner community on the latest product roadmaps and strategies. In fact, there is a full day session every year on the topic, “EMC Update and VMware Partner Exchange 2015 LogoPartner Technology Transfer”. The session features a half day of Chad Sakac covering every product and every roadmap. The session required a signed EMC NDA. Chad blogged about the session here.

Chad was kind enough to spend a few minutes with me after the NDA session! If you are an EMC/VMware partner, this is a CAN’T MISS session!! Make sure you plan accordingly for next year.

Get all the latest at www.insideflash.com and follow me on twitter @SamMarraccini

Disruption, Enabling: The Tides of Change

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

If you followed EMCs latest earning report , Q4/2014 (http://www.emc.com/ir), one thing is clear… XtremIO is a rocket ship! The slide on the right is part of the webcast presentation; the first bullet is just remarkable.XtremIO by the Numbers

“Fastest Growing Product in EMC History”. When you consider all of the products and all of the EMC acquisitions over the years, being the fastest growing product is incredible. Interestingly enough, all of these accomplishments happened in just over a year, since XtremIO GA back in November 2013.

Customers after customer are experiencing firsthand just how XtremIO can change the way applications are deployed. It’s not just storage, its enabling enterprise application deployments that just weren’t possible: In-line data services providing Deduplication and Compression, providing the foundation for revolutionary snapshot capabilities. Yes, I know storage arrays have been doing snapshots for decades so what’s different with XtremIO? Each snapshot gets full production performance without impacting productions, that’s just not possible with a traditional array. Be sure to check out my recent SAP blog for some more detail.

EMC Information infrastructure Mix shiftFlash Storage is creating a disruption in the industry; more importantly, Flash Storage is creating an opportunity. An opportunity to implement new technology to take advantage of Flash. The more you know about XtremIO, the more you realize that Flash is just the storage media – the real value is in architecture providing data services for next generation applications while reducing the overall cost of deploying storage. If you consider Flash and Emerging Storage Platform, it’s interesting to look at another slide from the Q4 earning Call, “EMC Information Infrastructure Mix Shift”. It’s clear that since 2010, “Emerging Storage” is becoming more and more relevant to our customers. While the pie has indeed shifted, what isn’t obvious from this chart is the size of the overall pie. Looking at Q4 2010 vs Q4 2014, Q4/2010 EMCs information Storage revenue was $3.6Billion (Source http://www.emc.com/collateral/corporation/earnings/2010-q4-webcast.pdf) in Q4/2014 that number was $5.3Billion(http://www.emc.com/collateral/corporation/earnings/2014-q4-webcast.pdf), While the tide is changing, EMC is leading the way!

In the context of change and disruption, it is time to “Redefine Simple”!
Attending VMWare Partner Exchange (PEX) next week? If so, look me up and I’ll get you the inside scoop! Twitter @SamMarraccini

Redefine SAP with EMC XtremIO

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

EMC XtremIO Redefine SAPXtremIO is the industry leading All-Flash Storage Array. As I’ve mentioned many times on this blog, Flash is fast and by definition, an “All-Flash Storage” Array will be fast… sub millisecond response time is a given. The addition of Data Services, Compression, and Deduplication at scale without impacting performance is the key to enabling our customers’ application environments. Add to that, space efficient snapshots that provide the same performance as production without impacting production, and now you can truly impact how an application is deployed.

The EMC SAP Solutions Team recently worked directly with an EMC customer to better understand exactly how XtremIO could redefine SAP for them. The White Paper produced provides real-life SAP experiences and reports key SAP specific measurements. You’ll find details for Performance Gains, Consolidation & Operations Efficiencies, Cost Savings and how XtremIO simplified their SAP Deployment. Redefining SAP Infrastructure with XtremIO

Rather than just read the White Paper, I used a recent SAP Week as my opportunity to sit down with one of the authors of the paper. Tim Nguyen is a Global SAP Technology Evangelist and shared some insight into what testing was completed and how the customer benefited from XtremIO. That Video is Episode #18 of InsideFlash.com. You can find the full White Paper “Redefining SAP Infrastructure with EMC XtremIO” here

Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

IDC confirms our suspicion… EMC is #1 in Flash Market Share! But the real story is the bigger picture…

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

IDC recently released the “Worldwide All-Flash and Hybrid Flash Array Market: 1H2014 Vendor Shares and Market Outlook,”
Not surprising to anyone here at EMC, EMC is the market share leader in Flash.  In both “All-Flash Array Revenue” and “Hybrid Flash Array Revenue”, shipping over 58PB combined in the first half of 2014. WOW!
According to IDC, the Flash Market, both All-Flash Arrays (AFA) and Hybrid Flash Arrays (HFA), is “ON FIRE!” – exceeding their original 2013 projections.
IDC goes on to conclude that the addition of enterprise features to All-Flash Arrays will be necessary to successfully deploy All-Flash. Exactly! Flash is Media; it’s a way to store data, and yes, it’s fast. But being fast isn’t enough. In order to successfully integrate Flash into the data center, enterprise data services are a MUST! That’s exactly what EMC is focused on, the transforming impact of Flash on the data center.  Transforming economics via Hybrid Flash Arrays, a little Flash still goes a long way, to transforming architecture with the industry leading All-Flash Array XtremIO. The unique scale-out architecture creates a shared memory space across all controllers, delivering performance at scale with all data services all the time. Data services that include deduplication, compression, encryption and revolutionary snap shots that change the way applications are deployed.
The following tables are taken from the IDC Report; they reflect the 1H 2014 market share numbers for both All-Flash Arrays and Hybrid Flash arrays.

IDC Worldwide All-Flash Array
Market Share, 1H14
IDC Worldwide Hybrid Flash Array
Market Share, 1H14
World-Wide All-Flash Array Revenu by Vendor 1H14 World-Wide Hybrid Flash Revenue by Vendor 1H14

 In both cases EMC is the market share leader, 22% and 35% respectively.  Looking a little closer at IDCs numbers it’s clear that the AFA Market is growing, as IDC said – “It’s on Fire”.  It’s also clear that the AFA Market is still dwarfed by the HFA Market.  In the first half of 2014, the Hybrid Flash Array market commanded 90% of external storage revenue.  That said, it’s also clear that the storage industry is evolving to more flash, it will be interesting to compare these numbers to next year and the following.
All-Flash Array - Hybrid Flash Array Revenue 1H2014 PIE
If you combine all of the numbers into a single view, a view of market share across All-Flash Arrays and Hybrid Flash arrays, EMC is obviously the clear leader.  You’ll also notice that the players in the combined market share are the storage venders you’re probably most familiar with.  I put together a quick reference, and what’s most interesting… the “Other HFA” category gets the #3 spot 😉

Why do I point this out?  The EMC Flash Strategy has always been “Flash Everywhere”.  Flash is a component, an ingredient.  It’s the underlying storage architecture and software that delivers the potential of Flash as a media.  Flash has been fundamental to our storage strategy for just about a decade now.  From our hybrid offerings where a little Flash goes a long way, to the now confirmed industry leading All-Flash Array, XtremIO, EMC is committed to leveraging Flash to accelerate an entire storage portfolio.
Combined All-flash and Hybrid Flash Market ShareWhile the All-Flash Array market is an incredible opportunity for EMC and the industry, a well-rounded portfolio will provide the choice needed to deliver the right architecture for the unique needs of our customers’ application deployments.  The EMC Flash Everywhere strategy has always been designed to address all of our customers flash needs, rregardless of application.  For more informaiton be sure to check out http://www.emc.com/storage/flash/index.htm and the latest EMC Pulse Blog on the topic.
Get all the latest at insideflash.emc.com and follow me on twitter @SamMarraccini

Flash and VDI, a marriage made in heaven!?!

Sam Marraccini

Sam Marraccini

Director, EMC Global Portfolio Messaging at EMC Corporation
Sam Marraccini is a 17-year EMC veteran and 26-year technology veteran. Part of EMCs Global Portfolio Marketing Team, Sam is focused on the EMCs Storage Strategy and developing messaging to support the storage portfolio. The Global Portfolio Marketing team is responsible for developing and delivering customer messaging across the full EMC product portfolio. In addition to developing the Global Portfolio Storage messaging, Sam's passion and drive continue to be demonstrated in multiple blogs including: The Source "TheSourceBlog.emc.com" and www.insideflash.com (All things flash at EMC). Flash and Microsoft information can be found at www.youtube.com/sammarraccini and Twitter @SamMarraccini (www.twitter.com/SamMarraccini)
Sam Marraccini
Sam Marraccini

Happy New Year!!!  And what a year it’s been, Flash keeps getting cheaper: Moore’s Law (faster & more dense), new Purpose built All Flash Storage Arrays with truly in-line Data Deduplication, and new form factors of Server Flash along with updates to software integrating it all together!  And that’s just some of the developments we’ve seen in 2013.  In the case of these developments, they have all directly impacted planned VDI deployments, or in some cases resurrected failed VDI deployments.  They are all parts of deploying a non-stop production ready and scalable VDI infrastructure. 

Business Case for Virtual DesktopsBut before you jump back on the VDI trail, it’s important to understand your business case for virtual desktops.  Why are you deploying VDI?  What problem are you trying to solve?  Starting with the business case should impact your design, and ultimately make you a success with your business sponsor. 

Like everything in IT, there are Good Use Cases (flexible desktop access with centralized application access) and Bad Use Cases (software licensing & management savings).  One thing is clear, every use case is different.  There is no “One-size-fits-all” approach.  What do your users need?  Non-persistent (Pooled) vs persistent desktops (Dedicated)?  They both cover a unique set of pros and cons that need to be considered, where is the user data, what is the application workload?  All things that need to be considered, all things that require choice in infrastructure.  A service provider deploying tens of thousands of seats in a multi-tenant deployment has much different infrastructure requirements than a remote office/branch office deployment with less than 100 seats.   Having a portfolio capable of scaling and providing the right fit is exactly what EMC provides.

“Flash everywhere” has long been the philosophy here at EMC.  After all, your application requirements, not a vendor’s biases, should dictate how best to leverage the capabilities of Flash to drive the greatest value for you.  Choice is everything, especially for VDI deployments.  Consider a 500 Desktop VDI deployment where accelerating boot time is a key performance consideration.  An architecture where a hybrid storage array with a few Flash drives configured as a Cache could directly address the challenge at hand.   FAST Cache in the EMC VNX Platform can be configured to do exactly that; in fact, the video demonstration below highlights a 500 user Citrix XenDesktop infrastructure when boot time was reduced 44%, with just  TWO Flash drives and a simple FAST Cache enablement.

EMC FAST Cache reduces XenDesktop boot 44% with only two flash drives

Again, back to understanding the full business justification for deploying VDI.   Looking to deploy a scalable solution that can support 2,500 users in only 6U with linearly scalability?  And I mean linear scalability.  2,500 Users in 6U, 5,000 users in 12U….  That’s where a Purpose Built All Flash Array can swallow up any IO storm thrown its way from any deployment model, but also with its real-time inline data reduction can not only handle the workload with ease, but can dramatically reduce the costs per desktop and simplify deployment.  But to do it, you need an array designed for exactly that…  EMCs XtremIO more than covers VDI deployments at scale.  Take a look while EMCs own Chad Sakac hammers a single X-Brick with 2,500 Citrix MCS VDS desktops using LoginVSI.  The results speak for themselves.  Quoting Chad, “Everyone gets an Ultrabook Experience”, and happy users = happy admins.  

Breakthrough Login VSI Benchmark with 2,500 Citrix MCS users

For more details on the advantages of XtremIO for VDI deployments visit www.XtremIO.com/VDI, and if you’re part of the EMC Partner Community or a Citrix Partner attending the Citrix Partner Summit next week stop by the EMC booth.  Let us show you why EMCs full portfolio will allow you to provide the right infrastructure based on your customers’ VDI business goals.  EMC is the solution for VDI!

All that and we haven’t even touched on replication and high availability/disaster recovery, stay tuned to insideflash.emc.com, for a teaser check out http://www.xtremio.com/vplex or ask me at the Citrix Summit 2014 next week.  Follow me on twitter @SamMarraccini to get the latest from Inside Flash, including video highlights from the Citrix Summit

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